INT-113-R3747 Intro to Int’l Business 20EW3

INT 113 Final Project Guidelines and Rubric

Overview

The final project for this course is the creation of a country analysis PowerPoint presentation that will answer the following prompt: What country-specific

information is important in the consideration of market entry? How do cultural differences impact business communication and decisions?

Your assessment for this course will require you to place yourself in the role of an international business professional. Imagine you work for an organization that

has decided it wants to enter a foreign market, but has not settled on the region or country. Your boss has received the directive to research some countries for

market entry and, in turn, has asked you to select a country and perform a country analysis for market entry. Your boss expects you to present your research and

general recommendations for market entry.

Keeping this scenario in mind, select a country other than the United States for your research. When selecting a country, consider the following:

 What countries have you visited?

 What countries would you like to visit?

 Does your company maintain a presence in another country?

 What is your heritage?

Once you have selected your country, you will begin your research on the relevant forces—including cultural, political, and economic—that could impact business

operations and decisions. You will then determine your final recommendations, communicating all in a PowerPoint presentation. The research will be

communicated in presentation format, giving you the opportunity to practice business communication skills.

Checkpoint submissions will be posted within Modules Three and Six, which will allow the opportunity for you to upload your project-in-progress for a

participation score. You should follow the Final Project Guide and use research incorporated into the weekly discussions to complete the checkpoints. Project

elements will be covered in the weekly discussions to scaffold learning and ensure quality final submissions. Your comprehensive final PowerPoint presentation

will be submitted in Module Seven.

In this assignment, you will demonstrate your mastery of the following course outcomes:

 Apply macroenvironment business research to an analysis of international market conditions

 Analyze the dimensions of culture as they apply to and inform market analyses and business communication

 Examine market entry strategies and multinational business practices applicable to global organizations in preparation for market entry

 Articulate the impact of forces of global trade for informing international business opportunities and determining risks

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