international marketing plan

international marketing plan

Describe the product, its features, and benefits.
Describe the target country (the country cannot be the United States) and the rationale for introducing your product to the target country.
Analyze the country’s economic and trade sectors as well as its political, legal, and socio-cultural environment.
Identify and describe the target market, competitors in the market, and the marketing objectives.
Describe the promotional, distribution, and pricing decisions.
Major findings and conclusions made in the plan must be supported with at least five references. These references must originate from credible sources, such as marketing and business journals, as well as government sources.

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