Introducing New Products”What challenges do you see for companies introducing product categories that are

Introducing New Products”
What challenges do you see for companies introducing product categories that are truly new into the foreign market? Examples of this include frozen yogurt (TCBY) and breakfast cereals (Kellogg’s) in China; iced tea (Snapple) in Europe, deodorants in China.
How might the marketing mix strategies used by the companies involved differ from the strategies used in the more developed markets?
Additionally, identify, research, and provide analysis on a current company that has introduced a new product category into a foreign market. Has it been successful? Why or why not?