Jane Doe: ID# 123456729 Running Head: Jane Doe: ID# 12345672 Ford Motor

Jane Doe: ID# 123456729

Running Head: Jane Doe: ID# 12345672

Ford Motor Company, NYSE: F

Automobile Manufacturing: 336111

Jane Doe: ID# 1234567

Troy University

MSM-6650: 2023/Term ?

Instructor: Dr. Rodger Morrison

Assignment Part 1 (External Analysis)

List of Current External Circumstances

F1. The stability of the government in China and low tariffs are decreasing production costs (Citation, 2022).

F2. There is governmental support for the production of hybrid vehicles through subsidies (Citation, 2022).

F3. India and China are experiencing increases in economic and population growth rates (Citation, 2022).

F4. Economic reforms in India are increasing demand in that port of Asia (Citation, 2022).

F5. There is increasing growth in the number of older consumers, who are spending more money on luxury vehicles (Citation, 2022).

…

F11. (or more).

U1. The government is increasing taxes on certain vehicles perceived as non-eco-friendly (Citation, 2022).

U2. Safety standards and regulations relating to production are increasingly significant and costly (Citation, 2022).

U3. There is increasing pressure for the government to add regulations meant to improve the environmental friendliness of vehicle production (Citation, 2022).

U4. Consumers are experiencing higher interest rates, which makes borrowing more difficult (Citation, 2022).

U5. Consumers are experiencing increased gasoline prices, which are expected to continue to climb (Citation, 2022).

…

U11. (or more)

Assignment Part 2 (Internal Analysis)

Table 1

Key Identity Statements

Mission Statement

“To make people’s lives better by making mobility accessible and affordable.”

Vision Statement

“To become the world’s most trusted company, designing smart vehicles for a smart world.”

Value Statement

There is no clear value statement(s) readily available on its website.

Motto(s)

Built Ford Tough

CEO

James D. Farley, Jr.

(Citation, 2022).

Table 2

Financial Analysis

Group

Avg

F

GM

VWAGY

DMLRY

Net Income

$8,491M

$7,602M

$3,864M

$11,640M

$10,860M

Quick

0.89

1.12

0.76

0.75

0.93

ROA

2.06

3.07

-1.79

2.73

4.21

ROE

10.61

23.73

-9.84

11.27

17.26

Total Revenue

$175,102M

$156,776M

$148,600M

$230,700M

$164,330M

(Citation, 2022; Doe, 2022).

NOTE: The citations under the tables are in 10-pt Times New Roman font.

List of Current Acquired Trait Comparisons

B1. F is better than the other companies in the group in terms of favorable and strong brand image (Citation, 2022).

B2. F is better than the other companies in the group in terms of having a stronger consumer base that displays a higher level of loyalty (Citation, 2022).

B3. F is better than the other companies in the group in terms of expertise in using innovative technology to increase the production of quality vehicles (Citation, 2022).

B4. F is better than GM in terms of ongoing global expansion efforts, especially given the momentum resulting from recently increased support of its supply chain in foreign countries (Citation, 2022).

…

B11. (or more)

W1. F is worse than GM in terms of projecting a more robust mission and vision statements (Citation, 2022).

W2. F is worse than VWAGY and DMLRY in terms of both Total Revenue and Net Income (Citation, 2022).

…

W11. (or more)

Assignment Part 3 (TicTacToe Analysis)

Table 3

Table of Possible Strategic Initiatives

Note that every item below begins with “F should…”. Yours should be similar. Also, it is not necessary to use ALL of the list items from the first two parts of the project.

#

Factors

Description

BF1

B7, B10, F1, F3

F should open a manufacturing facility in China.

BF2

B13, F6, F7, F9, F10

F should extend and improve its line of hybrid vehicles.

BU1

B3, B6, U7, U20

F should continue its competence in R&D by increasing investments to produce top-quality vehicles that meet changing consumer demands and keep the company ahead.

BU2

B2, B19, U11

F should promote its reputation of being one of the oldest car manufacturers to combat low switching costs for buyers and maintaining a strong customer base.

WF1

W13, F1, F3, F12

F should improve relations with Chinese partners to obtain benefits such as low tariffs and reduced production costs.

WF2

W1, W4, W18 F3, F4

F should open more production facilities in India to increase sales volume.

WU1

W6, W14, U11, U13

F should revamp the “Ford Focus” model and other vehicles with recalls to improve customer satisfaction and maintain its reputation.

WU2

W5, U7

F should add features to existing vehicles and produce a line of vehicles that appeal more to younger consumers.

Recommended Strategy

A recommendation for F is to stop investing in markets that are unprofitable, such as operations of the company in Europe. This recommended action allows the company to focus on investments in more profitable areas. This will allow F to use its profits and investments more effectively. An example would be continuous investments into more innovative technologies that produce differentiated products that will allow the company to keep up with the constant change of consumer demand. Removing or ceasing operations in areas with lower sales and profits will also reduce spending for the company since F is not making up for the loss of sales in profits and the company is spending money to keep these facilities running. The recommended action will allow F to maintain a competitive advantage and leadership position in the industry by allowing the company to use profits for more profitable and beneficial ventures.

Assignment Part 4 (Implementation)

INSTRUCTOR NOTE: NOTICE HOW EACH OF THE FUNCTIONAL OBJECTIVES ARE RELATED (IN SUPPORT OF) TO THE “OVERALL” OBJECTIVE FOR THE COMPANY. I REWROTE TABLE 4 BELOW TO SHOW YOU HOW THEY SHOULD ALL RELATE, BUT THIS TABLE NO LONGER MATCHES THE REST OF THE SAMPLE DOCUMENT. YOUR EARLIER WORK SHOULD MATCH WHAT IS IN THE TABLE.

Table 4

Objectives of Major Business Functions

Function/Objective

Measure

Amount of Change

Time for Change

OVERALL

(Increase Total Revenue from lunar operations by $1.5B)

Total revenue from lunar operations

+$1.5B

60 months

HR/Staffing

(Staff a lunar factory)

# expatriates on the moon

+500

12-24 months

HR/Staffing

(Train new employees)

# new employees trained

+1,000

24-36 months

Production/Operations

(Build a lunar facility)

# factories on the moon

+2

18 months

Production/Operations

(Produce units for sale)

# units produced on the moon

+60K

24-60 months

Accounting/Finance

(Secure funding – stock issue)

$ to build a factory on the moon

+$10B

3 months

Sales/Marketing

(Increase lunar sales offices)

# sales offices on the moon

+50

12-18 months

Sales/Marketing

(Increase lunar sales)

# units sold

+60K

36-60 months

Research & Development

(Adapt designs for lunar clients)

# vehicle designs adapted on the moon

+3

12 months

Note: Many students want to state the thing to do as the “Measure”, which is incorrect. What you want to do is listed in the far left column (i.e. “Increase Total Revenue in China by $1.5B”) and the “Measure” column has only the number you are going to look at to see if you did it or not (i.e. “Total revenue from lunar operations”). The “Amount of Change” column is where you would see the “+$1.5B”.

NOTE: In the paragraphs that follow, call upon the material you studied in your previous courses, especially MGT-6615, MGT-6681, and other core courses. It would be a VERY good thing (hint, hint) for you to cite and source the major works utilized in those courses. If you don’t remember what those works were or if you need copies, use the Student Lounge discussion group in Canvas to ask your student colleagues if they have any copies. It would be, essentially, the same works used to study for the Capstone portion of the final exam.

Identify Stakeholders

(at least 1-2 pages)

Ethical and CSR Issues

(at least 1-2 pages)

Leadership and Change

(at least 1-2 pages)

References

Citation. (2022, November). Blank Citation Web Page Name. Retrieved from Blank Citation Web Site Name: https://www.troy.edu/blanksitename

Doe, J. (2022, November 23). Name of Web Page. Retrieved December 6, 2023, from Name of Web Site: https://www.trustc3.com/page