Japanese Distribution Challenges

From Chapter 15, explain why the global distribution process is more difficult in Japan than in other global markets. Also include a discussion of Japan’s Large-Scale Retail Store Act and how the Structural Impediments Initiative is bringing about change in Japanese retailing.

TEXTbook:
Cateora, Philip and John Graham (2011), International Marketing, 15th edition, Irwin McGraw Hill. ISBN: 978-0-07-352994-3

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