Journal Article Review Assignment Instructions Course: Supply Chain Management – BUSI613_B01_202240 BOOK:

Journal Article Review Assignment Instructions

Course: Supply Chain Management – BUSI613_B01_202240

BOOK: Liberty University Custom (2020). Supply chain management (Custom ed.). New York, NY: McGraw-Hill Create. ISBN Loose Leaf Print: 9781307611601. ISBN eBook: 9781307611458

Assignment: Write a Journal Article Review (1000) words

Note: Discuss theoretical model or treatment described in the article

Note: Compare to the information discussed in textbook.

Note: No more than 20% Journal Article Review may be quotations

Journal Article

Is Marketing Still Part of Supply Chain Management and Should Marketing Academics and Practitioners Care (see attached)

STRATEGIC HIGH LEVEL WRITING ASSIGNMENT

NOTE: AVIOD USAGE OF REPETITIVE WORDS

NOTE: GRAMMAR AND SPELLING IS REQUIRED

NOTE: APA PROPER FORMAT IS REQUIRED

References: 5 total

Cite and reference the original article

Two citation from course textbook

Two additional scholarly article

Journal Article Review assignment must include these sections

Title Page

Note: Article caption at top of first page of text (current APA style) to identify article

Statement of the author’s purpose

Note: Author’s purpose is clear and detailed with 100 words submitted

Background of the issue

Note: Background of the issues is discussed in strong detail with 175 words submitted

Application of Supply Chain Management (SCM) theory relevant to article

Note: Strong application of SCM theory with 175 words submitted

Managerial implications of article findings (2-3 paragraphs)

Note: 350 words of direct advice to managers offered

Summary of the article and its content

Note: 200 words that concisely summarized article submitted

Reference (Current APA style)

Note: Title and references pages complete and properly formatted, article reviewed is immediately identified

APA Compliance

Note: Few to no APA errors present

Grammar and Spelling

Note: Few to no spelling/grammatical errors present

BOOK: Liberty University Custom (2020). Supply chain management (Custom ed.). New York, NY: McGraw-Hill Create. ISBN Loose Leaf Print: 9781307611601. ISBN eBook: 9781307611458

For paper citation use: Chapter 4_Customer Accommodation (see attached)

Chapter Outline

Customer-Focused Marketing

Transactional versus Relationship Marketing

Supply Chain Service Outputs

Omni8channel Marketing

Customer Service

Availability

Operational Performance

Service Reliability

The Perfect Order

Logistics Service Platforms

Customer Satisfaction

Customer Expectations

A Model of Customer Satisfaction

Increasing Customer Expectations

Limitations of Customer Satisfaction

Customer Success

Achieving Customer Success

Value-Added Services

Developing Customer Accommodation Strategy

Framework for Strategic Choice

Customer Relationship Management Technology