Journal Article Review Assignment Instructions
Course: Supply Chain Management – BUSI613_B01_202240
BOOK: Liberty University Custom (2020). Supply chain management (Custom ed.). New York, NY: McGraw-Hill Create. ISBN Loose Leaf Print: 9781307611601. ISBN eBook: 9781307611458
Assignment: Write a Journal Article Review (1000) words
Note: Discuss theoretical model or treatment described in the article
Note: Compare to the information discussed in textbook.
Note: No more than 20% Journal Article Review may be quotations
Journal Article
Is Marketing Still Part of Supply Chain Management and Should Marketing Academics and Practitioners Care (see attached)
STRATEGIC HIGH LEVEL WRITING ASSIGNMENT
NOTE: AVIOD USAGE OF REPETITIVE WORDS
NOTE: GRAMMAR AND SPELLING IS REQUIRED
NOTE: APA PROPER FORMAT IS REQUIRED
References: 5 total
Cite and reference the original article
Two citation from course textbook
Two additional scholarly article
Journal Article Review assignment must include these sections
Title Page
Note: Article caption at top of first page of text (current APA style) to identify article
Statement of the author’s purpose
Note: Author’s purpose is clear and detailed with 100 words submitted
Background of the issue
Note: Background of the issues is discussed in strong detail with 175 words submitted
Application of Supply Chain Management (SCM) theory relevant to article
Note: Strong application of SCM theory with 175 words submitted
Managerial implications of article findings (2-3 paragraphs)
Note: 350 words of direct advice to managers offered
Summary of the article and its content
Note: 200 words that concisely summarized article submitted
Reference (Current APA style)
Note: Title and references pages complete and properly formatted, article reviewed is immediately identified
APA Compliance
Note: Few to no APA errors present
Grammar and Spelling
Note: Few to no spelling/grammatical errors present
BOOK: Liberty University Custom (2020). Supply chain management (Custom ed.). New York, NY: McGraw-Hill Create. ISBN Loose Leaf Print: 9781307611601. ISBN eBook: 9781307611458
For paper citation use: Chapter 4_Customer Accommodation (see attached)
Chapter Outline
Customer-Focused Marketing
Transactional versus Relationship Marketing
Supply Chain Service Outputs
Omni8channel Marketing
Customer Service
Availability
Operational Performance
Service Reliability
The Perfect Order
Logistics Service Platforms
Customer Satisfaction
Customer Expectations
A Model of Customer Satisfaction
Increasing Customer Expectations
Limitations of Customer Satisfaction
Customer Success
Achieving Customer Success
Value-Added Services
Developing Customer Accommodation Strategy
Framework for Strategic Choice
Customer Relationship Management Technology
