Journal Entry: The Creative Brief, Backwards

In this case, we’ll use the three TV commercials on page 10.For each, watch the video as many times as needed to understand all the communication. As you watch, keep each of our creative brief questions in mind. Refer back to Page 4 and 5 if necessary.You may not be able to answer the questions in the order they are listed. Answer those that are most obvious first. Use the provided creative brief template. One per ad.