Marketing Report Costco verse millennials

MARKETING RESEARCH REPORT PART 3 INSTRUCTIONS

Data Submission
Review the Data Collection, Analysis and Reporting section in the Malhotra text and the presentation from Module/Week 4, Presentation: Using Excel for Data Analysis. There will be 2 submissions in this assignment: the Excel file containing the coded data that includes a code guide, and the Marketing Research Report as a continuation of your Part 1 as a Word document.

1. Submit the coded data from your survey results in an Excel file by building an Excel spreadsheet to include every survey question organized by respondent (row) and survey question (column).

2. In order to get the best results from your data analysis, you will need to code your responses that are not already numerical. For example, if your question asked if the respondent was male or female, male=1, and female=2. If it was yes or no question, yes=1, no=2. Please include a code guide with your coded data in the Excel file.
Your Excel document submission is your coded data with a code chart to clarify what the numbers stand for. Please note that your data should be numerical and the data should not be manipulated in any way. You can post the Code Guide in Sheet 2 of your Excel document if that is easier for you. As an example, the start of your coded data and code guide could look like this:
Respondent Gender Age Q1
1 1 1 1
2 1 2 4
3 2 3 3
4 2 2 5
5 1 3 2
Code Guide:
Gender: 1=male, 2=female
Age Range: 1=18-24, 2=25-30, etc.
Q1 (5 point likert scale): 1=very unlikely, 2=unlikely, 3=neutral, etc.

Submit 3 tables that were created in Excel from your data, inclusive of 1 frequency table (called a histogram in Excel) and 2 cross-tabulation tables (called a Pivot Table in Excel). This needs to be relevant information that will directly address your research problem. Please write 150-250 words underneath each individual table that clearly describes what the table is showing and what the inferences are from this table and information in relation to the research problem (for a total of 450-750 words). Turn at least 1 of your tables into a graph (either a bar or pie chart) to show the data from the table. Place this material (three charts/tables and three written discussions of each) as Appendix 2 in your APA-formatted research report Word document, and submit this part as a compilation with your Parts 1 and 2.

I have provided what I already have for the report in attachment. I dont have the answers for the survey. Its practice so you can make it up.

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