MBADM 822, AssignmentsLesson 5: Homework Assignment (Team)

Assignment Overview

As a team, complete the following tasks:

• Review the assigned questions.
• Determine how your team will approach the assignment. Remember that both team members should make equal contributions towards completing the assignment; however, “equal” is defined by each team.
• Develop a response for all of the questions. Note: For problem-based questions, please use Excel as the preferred electronic format for files.
• Submit assignment by the due date. Late submissions are penalized.
• Submission format: Respond to each short, essay-type question with a 1-2 paragraph write-up. Case analysis should be limited to 1-2 pages. Case analysis is worth 20 points, and the remaining 25 points are allocated equally between the essay-type questions if no other point scheme is specified.

This assignment will be graded in three parts. The rubric provided will be used to grade the case analysis portion of the assignment.  There is no rubric for the discussion or the problems, although all discussion posts need to be substantive and the problems should be solved using Excel.  If you have questions or need clarification, please contact me.

Questions

Respond to each of following questions or critical thinking prompts:

1. Discuss the importance of demand management both from the perspective of a manufacturing firm and from the perspective of a service organization.
   • What are the five key reasons why demand management is so critical for an organization’s success?
2. Consider the following statement: “If we don’t take care of our customers, someone else will.”
   • Explain the nature of this statement.
   • Why does customer service management matter in the modern, global environment?
3. What is collaborative forecasting, and why is it so important in demand management?
4. How has Amazon Prime demonstrated the truth of the statement that customer service drives future sales?
5. Imagine you are spending a day in an amusement park.
   • How do the metrics of customer service (time, dependability, communication, and convenience) determine how satisfied you are with this service encounter?
6. Analyze Case 12.2 (Custom Chapter 6) Predicting the Future Demand for Rural Health Care using the case analysis format provided in the assessment rubric. Include your responses to the case questions in the critical analysis section.