MBADM 822, Lesson 9: Homework Assignment (Team)

Assignment Overview

As a team, complete the following tasks:

• Review the assigned questions.
• Determine how your team will approach the assignment. Remember that both team members should make equal contributions towards completing the assignment; however, “equal” is defined by each team.
• Develop a response for all of the questions. Note: For problem-based questions, please use Excel as the preferred electronic format for files.
• Submit assignment by the due date. Late submissions are penalized.
• Submission format: Respond to each short, essay-type question with a 1-2 paragraph write-up. Case analysis should be limited to 1-2 pages.

This assignment will be graded in three parts. The rubric provided will be used to grade the case analysis portion of the assignment.  There is no rubric for the discussion or the problems, although all discussion posts need to be substantive and the problems should be solved using Excel.  If you have questions or need clarification, please contact me.

Questions

Respond to each of following questions or critical thinking prompts:

1. Sales and operations planning (S&OP) has been referred to as the means for bringing together a company’s marketing, finance, sales, and operations departments for fully integrated business development. (5 points)
   • Using the example of a local restaurant, how would S&OP help with overall operations and coordination?
   • Discuss how technology is changing S&OP in recent years.
2. You have just been put in charge of a golf equipment store in the western New York region and are interested in employing some “demand influencing options” for boosting sales. (5 points)
   • Please give examples of how you would employ different options (e.g., price, advertising and promotions, etc.) for improving demand.
3. Given the forecast and cost information in Table 10.1, determine the total cost of a plan that uses regular time production output of 600 units per month, overtime (when needed) up to a maximum of 60 units per month, and subcontracting if additional units are needed to meet the forecast. (10 points)

Regular time cost = $40 per unit

Overtime cost = $60 per unit

Subcontracting cost = $80 per unit

Holding cost = $10 per unit per month

Note: Holding costs for each month are calculated on the average inventory level and in U.S. dollars.

4. What is sales carbon operations planning (SCOP)?
   • How is it different from the typical S&OP process? (5 points)
5. Analyze Case 17.1 (Custom Chapter 10) Coordinating Sales and Operations Planning for the Next Big Thing: The Case of the Sony PS4 Launch using the case analysis format provided in the assessment rubric. Include your responses to the case questions in the critical analysis section. (20 points)