Media Buying

Overview about the brand Marketing approach:- Background- The market, competitors….- Positioning and segmentation approach. – The marketing Mix.2.    Context of the campaign: Corporate vs product campaign.3.    Campaign objective(s): List 4 desired outcomes and strategies for success, including measurable results if possible. 4.    Audience: Who are we trying to reach with this campaign? Target audience includes (demographic-psychographic-Geographic-behavioral)a.    Audience types -market segment description.b.    Key motivations – What makes them act? What emotion can we connect with? c.    Characteristics – Where do they access information? What types of media do they consume?Step 2 : The creative approach: 5.    Key message: What is the key idea to be remembered?