media campaign

With respect to a particular commercial or public service goal of your choosing, outline the factors you would
consider to be the most important in the design, construction and execution of a media campaign intended to
achieve your specified goal.
identify and discuss the most pertinent factors or variables involved in the process, but also to indicate why
these are so important to the success or otherwise of your intended campaign. You may also want to consider what
the potential disadvantages of media campaigns may be in general and how far ant of these may be significant
regarding the execution of your own campaign. Are there any particular moral or ethical considerations involved,
stemming either from what you are attempting to achieve or from the manner in which you are trying to do so and
how important are these to you?
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