Short writing assignments are designed to give you the opportunity to use the concepts/content covered in the course to analyze a particular influence attempt. You should review the readings/materials associated with this module before doing the assigned analysis. Please ensure that you answer all of the questions asked, and are using appropriate grammar, mechanics and citations/reference as appropriate to the question(s).

This an individual assignment. Your analysis of the below questions once posted will be available for all to see and comment on, however, commenting on each other’s posts is optional. Each student’s analysis will be graded based on the Short Writing Rubric. To access this rubric, click the three dot icon and choose “show rubric.”  Please submit your analysis by Saturday at midnight; late submissions will be marked down one full grade per day late after the due date.

Prompt: Please analyze the following video:

1983 Apple Keynote-The "1984" Ad Introduction (Links to an external site.)

In your analysis, please provide a short description of (maximum length of 500 words total):

• Source(s) of power or influence. Describe how symbolic vs. rational analysis is utilized here. What, if any, connection does this have to building referent power?
• Outcome: what is the likely outcome from his speech?
• [For understanding of the Context (i.e., major actors and their goals/interests, the conflict/problem/issue, etc.) of this video, see Pfeffer, MWP, Ch. 15, pp. 286-287]