This is a group discussion. You should review the readings associated with this module (including the assigned case if applicable) before participating in this discussion. In your initial post, please provide your responses to/analysis of the below questions. After you post your response(s) you will then have access to your group members’ postings–please respond to/comment on a minimum of two other group members’ posts.

Your initial post and subsequent comments will be graded based on the Discussion Rubric. To access this rubric, click the three dot icon and choose “show rubric.”  Please add your initial post by Wednesday at midnight, and then respond to peers by midnight on Saturday. Initial postings will be marked down per day late after Wednesday; responses posted after Saturday will not be graded.

Specifically, you should review Pharma- influence an mp3 file. (Links to an external site.)

Questions:

1. Please describe the context (i.e., who is the influencer and target? What are their goals?)
2. Source(s) of power or influence. Which “principles of persuasion” are at work here?
3. Outcome: what is the outcome achieved?