Mixing the methods

This allows the researcher to do a “deep dive” into people’s perceptions and emotions about a product or service, as well as capture data from a large population that can demonstrate the prevalence of these perceptions or emotions. In this CT, you are expected to write a paper that:Explains a mixed methods research approach.Describes three types of mixed methods research.Applies the mixed methods research types to three different marketing research examples. Your paper should be 3-5 pages in length and conform to APA guidelines in the CSU Global Writing Center (Links to an external site.). Include at least 3 scholarly or industry specific references in addition to the course textbook. The CSU Global Library is a good place to find these references.

Mixing the methods

This allows the researcher to do a “deep dive” into people’s perceptions and emotions about a product or service, as well as capture data from a large population that can demonstrate the prevalence of these perceptions or emotions. In this CT, you are expected to write a paper that:Explains a mixed methods research approach.Describes three types of mixed methods research.Applies the mixed methods research types to three different marketing research examples. Your paper should be 3-5 pages in length and conform to APA guidelines in the CSU Global Writing Center (Links to an external site.). Include at least 3 scholarly or industry specific references in addition to the course textbook. The CSU Global Library is a good place to find these references.