Module 3 – Case BRANDING AND DIGITAL MARKETING

BRANDING AND DIGITAL MARKETING

Assignment Overview
According to Lake (2018), a successful brand strategy assists with prospering in competitive markets. In addition, the brand of an organization is derived from who you are, who you want to be, and who people perceive you to be. As a health care leader, it is important to know that the brand represented by your organization is effective.

Lake, L. (2018). Learn Why Branding is Important in Marketing. Retrieved from https://www.thebalance.com/why-is-branding-important-when-i…
Case Assignment
For this assignment, you will complete an external Brand Audit of a health care organization. Review the list of the 10 Biggest Health Care Companies in the Fortune 500 at the following source:

Lorenzetti, L. (2015). 10 Biggest Health Care Companies in the Fortune 500. Retrieved

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