Module 4 – SLP PRICING AND PROMOTION STRATEGIES

This is the final part of your marketing plan. In this section you will be finalizing your market plan. In 2 -3 pages:

Identify four Marketing and Promotion Strategies (i.e., Advertising – Printed media vs. Television advertisements, etc.).

For each of the strategies, explain the significance to your organization.

Note: The bolded words above should be the section headings in your marketing plan.

After the completion of the final section, your marketing plan content should be between 9 – 13 pages.

Your final marketing plan should include the following:

Title Page

Include the name of the organization and type.

Table of Contents

List all the contents of the marketing plan in the order that they appear, citing relevant page numbers, including appendices if applicable.

Figures and Diagrams

The page number of your SWOT diagram should be listed here. If

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