Profitability RatiosGross Profit Margin
Net Profit Margin
Return on Assets
Liquidity RatiosCurrent Ratio
Market RatiosEarnings per Share
Price to Earnings Ratio
Debt measuresDebt to Asset Ratio
Explain what each ratio and piece of financial data means and explain the trends in each; are they increasing or decreasing and is this trend positive or negative for the firm and why?
Using the information from IP4, summarize an explanation of the Sustainable Growth Rate for your firm and what it means for your company (do NOT copy and paste the information from IP4! This is not what the assignment requires)
Using the financial data, summarize and reflect on the future financial health of your firm.
Be sure to document your statements with credible sources, in-text citations, and references using proper APA format