OUTLINE FOR PROJECT
“HOTEL SALES PLAN”
Executive Summary:
Property History, Address, Year Constructed/Opened
Introduction of Key Hotel Shareholders
Overview of findings in the following sections
Property Analysis
Competitive Set Analysis
Marketplace Analysis
SWOT Analysis
Strengths & Weaknesses (related to hotel)
Opportunities & Threats (related to the marketplace)
Key Information for Each of the Following Market Segments:
Business Transient
Group
Tour & Travel
Review of Anticipated Performance, by Month, by Key Market Segment
Recommendations for Strategies and Actions by Month, by Market Segment
Conclusions
References and Bibliography
HOTEL: Lexington Griffin Gate Marriott Golf Resort & Spa (Lexington, Kentucky)
