Personal SWOT Analysis Rubric:
Expectations
/Components
Exceeds Expectations
Meets Expectations
Does Not Meet Expectations
No Effort
Uses assessment results and reflection in Part 1 to identify personal strengths/weaknesses considering both your perspective and the view others may have of you.
Provides personal perspective of assessments to identify strengths & weaknesses; considers views of others in relationship to strengths/weaknesses identified.
Provides personal perspective of assessments to identify strengths & weaknesses; but does not consider view of others in relationship to strengths & weaknesses identified.
Provides limited perspective of assessments; does not consider view of others; does not clearly demonstrate relationship of assessment to strengths & weaknesses.
Narrative not attempted; or does not reflect comparison of assessment results to strengths & weaknesses.
Possible Points
25
20
15
0
Uses matrix format for SWOT Analysis in Part 2, correctly identifying all entries into appropriate categories. (i.e.: strengths correctly identified and placed in strength category).
Uses SWOT matrix correctly; identifies and places all entries into appropriate categories.
Uses SWOT matrix for analysis; places most entries into appropriate categories.
Attempts SWOT matrix; but does not consistently place entries into appropriate categories.
Does not attempt SWOT matrix; or fails to place any entries in appropriate categories.
Possible Points
25
20
10
0
SWOT Analysis demonstrates relationship between strengths/weaknesses assessment in Part1 AND identified opportunities/ threats.
SWOT clearly demonstrates relationship between strength/weakness assessment AND identified opportunities/ threats.
SWOT shows relationship between strength /weakness assessment AND identified opportunities/ threats; a few entries lack clarity.
SWOT attempts to show relationship between how strength /weakness assessment AND identified opportunities /threats; most entries lack clarity.
Does not attempt; or fails to demonstrate use of assessment in SWOT Analysis.
Possible Points
25
20
15
0
Structure, Grammar, Spelling, APA,
Timeliness, on time & adheres to submission length.
Well organized, easy to follow
Grammatically correct
No spelling errors
APA citations/references utilized correct
On time & adheres to submission length.
Needs some improvement with organization
1-2 Grammar errors
1-2 spelling errors
APA citations/references have 1-2 errors
On time & adheres to submission length.
Lacks organization; illogical flow; difficult to read
>2 Grammar errors
>2 spelling errors
APA citations/ references >2 errors
Late or does not adhere to submission length.
No attempt or does not provide references / citations.
Possible Points
25
20
10
0
Total Possible Points
100
80
50
0
