Principles for Managing a Creative Organization

The best way of improving creative success in a company is by being aware of the principles and applying them. Catmull developed five principles for managing a creative organization, and I believe that implementing them in my organization will increase the output of innovation in the following ways. Applying the Power to the Creatives is important because it will give a chance to employees to share their ideas. 

Applying the principle of Peer Culture will promote cohesion in my organization. All employees will work together towards a common goal. For example, having the three types of thinkers who are conformists, creatives, and detail-oriented persons working together will promote innovation. The creatives will come up with a new idea. Conformists will ensure that there is peace, and detail-oriented persons will ensure that there are no mistakes made in the projects.

The principles of Technology + Art = Magic will ensure that there are no differences between the employees in an organization, such as class structures and cultural differences. According to Catmull, when reinvention and continual change is the culture of the organization with Technology and art being together, magical things happen. Since people’s talents are not the same, this principle will ensure that everyone has the freedom to communicate, and it is safe for anyone to give an idea.

Staying on the Rails principle means proceeding as expected, and this will ensure that my organization makes the right decisions, and stay relevant in the market.  For example, leaders and the staff will not miss things that are crucial to the survival of the organization. Things such as Postmortems that analyze what went wrong should be done to come up with the best decision.


Catmull, E. (2008). How Pixar fosters collective creativity. Boston, MA: Harvard Business School Publishing.