Print Big Idea in One Sentence

Q1: The five print campaigns below all have a big idea. Your assignment is to define the big idea of each—in one sentence. Be sure to indicate which campaign you are referring to.
The big idea is the umbrella theme that links the ads in the campaign together. Make sure each ad in each campaign communicates this big idea.
Q2: The two TV campaigns below have a big idea—a theme that links each ad in the campaign together. Identify each in one sentence.