Material is well communicated and of high-quality contentOrganisation and structure of essay/report/campaign/journalism/pitchClarity of expressionMeeting word count, referencing and formatting instructionsEvidence of research and scholarly attribution of sources2. The submission meets the criteria of its relevant genre in terms of design and scopeClear context and rationale for the studySuitability and justification of chosen genre to the research projectAwareness of audience or target market depending on genre and topicThe explanation for innovation and/or significance of the project3. The contents are based on some form of self-conducted investigation or observation of a relevant aspect of communications and mediaUnderstanding the materials and engaging with scholarshipTheoretical knowledge applied to the projectUtilising methods in response to the research questionProviding data analysis for the application and project outcomeFeedback of my project proposalA sound proposal. A few suggestions: – I would narrow this down by choosing a specific social media platform and, just one generation (e,g Gen Z or Millennials as both demographic present differing social media and buying behaviours). UNLESS you want to do a comparison between the two, in which case you need to tweak your question. – I think you need to think deeper about how you are going to structure this essay and what themes you are going to explore, Your ideas sound very broad at this point. – I would like to see more examples of theoretical knowledge applied to real-life situationsMy tutor also suggested me that take a survey (questionnaire) at least 10 people in this project.