Program Needs Analysis Date: February 2, 2009 Working Title: Resume Training Video

Program Needs Analysis

Date: February 2, 2009

Working Title: Resume Training Video

Subject: Dos and Don’ts for resume writing

Client: Career Services

Costs/Benefits/Impacts: There is no budget. The video, when completed, will hopefully help students start their resume and alumni update and refine theirs.

Problem:

Many students do not have a resume or know how to make one that will be appropriate for job-hunting. If they do have a resume, it most likely needs to be refined to something more professional and simple. Alumni often have irrelevant or outdated information on their resumes.

Career Services also wants to make students aware of their resume-reviewing services.

Background:

Career Services wants to upload videos onto its website to benefit the students and Alumni of La Salle University. Their resume review service is available upon appointment or during free period and will continue as a free service to current and former students.

Audience:

Primary: Undergrad students of La Salle University

Secondary: Grad students, Alumni, and employees of La Salle

Size/discipline: 7,554 students (3,399 full-time undergraduates, 1,374 part-time undergraduates, and 2,781 graduate and doctoral students)

Audience Demographics:

La Salle has students from 44 states and 27 foreign countries. They are 47 undergraduate majors, 13 minors, 14 graduate programs, and 33 certificate programs with the largest majors being nursing, psychology, education and communication. There is a 60 percent female enrollment.

Audience Needs/interests:

Students need a clear, easy way for them to learn about how Career Services can help them specifically. Mainly, they will seek out help and information online. There will be an increasing need for Career Services as it is increasingly difficult to obtain a job in today’s economy.

Audience Knowledge/Experience:

Most students’ only contact with Career Services is through FYO or a career fair. Students are generally aware that La Salle has a Career Services department and that they have resources online, but they are too complicated or time-extensive to offer quick information to a student curious about the department.

Audience Attitudes:

Students who seek out assistance or information from Career Services are most likely proactive undergraduates looking for an internship or upperclassmen who are starting their search for a job after graduation. Upperclassmen who go to Career Services may be very driven or very desperate. Students often see Career Services as more of a hassle than as a resource to use to their advantage. Students tend to want to find all the information they may need online before making an appointment in person.

Objectives:

Upon viewing the video, audience members will:

Be able to create their own professional resume

Know what employers look for on a resume

Update/refine their resumes

Learn about the various types of resumes

Utilization:

Career Services will distribute this video online via their website.