Q1What are the competitive forces surrounding this company, and what is their impact? Potential

Q1What are the competitive forces surrounding this company, and what is their impact? Potential Marks 14
Q2 What drivers of industry change are effecting this company? What is their impact? Potential Marks 10
2 Correct model/theory application CC28
6 Appropriate drivers of industry change identified, and impact on company explained (supported by research) CC29
2 Appropriate comprehensive evaluation made CC30

Q3  How are industry rivals positioned in the market that this company competes in? Potential Marks 12
2 Correct model/theory application CC31
4 Appropriate competitive characteristics identified (supported by explanations and research) CC32
4 Appropriate quantification of competitive characteristics (supported by explanations and research) CC33
2 Correct market position displayed on Strategic Group Map(s) CC34

Q4  What are the industry’s key success factors (KSF’s) ? Potential Marks 12
2 Correct model/theory application CC35
4 Appropriate industry elements, attributes, approaches, resources, capabilities identified (supported by research) CC36
4 Evaluation of company’s ability to sufficiently satisfy industry KSF’s (supported by explanations and research) CC37
2 Appropriate comprehensive evaluation made CC38