1- When Heinz introduced their new green ketchup this, seemingly simple, color change caused a record low in sales. (Points : 1)
2. Iconography is: (Points : 1)
The meaning we get from what we see.
The symbolic meaning of signs, subjects and images.
A major element in visual media such as film and video.
Any mark on the picture plane that gives the illusion of the “third dimension”, also called “depth”.
3. Color is a property of light, not an object in itself. (Points : 1)
4. Raphael’s The School of Athens provides the viewer with the illusion of the three-dimensional world on a two-dimensional surface by the use of: (Points : 1)
the golden mean
5. Value in the “art sense” of this chapter refers to the: (Points : 1)
lightness and darkness of surfaces
brightness and dullness of surfaces
foreground and background
quality or “value” according to the individual viewing it
6. The method of creating the illusion of depth on a 2-D surface through the appearance of converging parallel lines and one or more vanishing points is called_______. (Points : 1)
7. Any one of us can look at any image, from any time period, and fully understand the iconography presented, by simply thinking about the details we see. (Points : 1)
8. According to your text, _________ is the easiest and most basic technique to visually imply “depth” on a two-dimensional surface. (Points : 1)
shading and shadowing
9. Some artists try to express theories of “passing time” in their work. It can be argued that both the Aztec Calendar and Aitken’s “Sleepwalkers” are examples of the expression of “passing time”. (Points : 1)
10. This image, from a pro sports team, is a good example of complimentary colors used in “real life”. It could be argued that these colors are chosen because, when placed next to each other, they give each other intesity that seems to “vibrate” and attract attention. (Points : 1)