Reaction paper This week: Models of Persuasion Required reading resources: 1.Gass &

Reaction paper

This week: Models of Persuasion

Required reading resources:

1.Gass & Seiter, Chapter 2, pp. 36-38

2.Gass & Seiter, Chapter 11, pp. 237-260

3.Stiff & Mongeau, Chapter 13, pp. 282-305

Assignment overview

During your chosen week, write a reaction paper that shows your ability to dissect the literature and synthesize and apply the findings, with the purpose being for you to gain some practice for your Final Paper. The paper should contain the following: (a) title page, (b) body, and (c) reference list.

Guidelines

Ensure the body has the following sections:

Introduction: Explain the importance of your paper topic (i.e., who can use the paper and how) and provide a roadmap that previews the rest of the paper. This section should set the context through which your reader should interpret the information you present in your summary section.

Summary: Select 3 main concepts from the readings; you may choose only 3. For each concept, write 1-2 paragraphs that define and explain the concept, drawing from and citing your assigned readings. Overall, this section should demonstrate that you have done the readings and that you understand the concepts you have chosen. This section should set the context for the application section.

Application: Apply the concepts to the design of a campaign; for instance, talk about examples of how the concepts have been used in the real world (e.g., in an advertisement, brochure, press release, website), or discuss how you would use the concepts for a project at work or your final paper. Do not merely summarize your readings. Ensure each application idea links back to at least one summary concept. The use of applications must be cohesive and the concepts chosen must work coherently together. You do not have to cite your readings. Overall, this section should demonstrate that you can use the concepts you have chosen.

Follow APA style. Your paper should be no less than 4 and no more than 5 pages double-spaced (not including the title page and reference list). I will enforce the page limit and will not read past the fifth page.

Reaction paper rubric

1.Introduction: The introduction section explains the importance of the paper topic (i.e., who can use the paper and how) and provides a roadmap that previews the rest of the paper.

2.Summary: The summary section presents 3 main concepts, defining and explaining them while drawing from the assigned readings.

3.Application: The application section applies the concepts to the design of a campaign. Each application idea links back to at least one summary concept.

4.APA style: Paper correctly uses APA style.

5.Writing: Writing is free of errors in grammar and syntax, is concise, and can be readily understood by readers without their having to re-read.