Reducing fatality due to speeding in Wyoming

Audience Segmentation (1.5  pages)Of all the people possibly affected by your topic or issue, what data exist to show how these people can be segmented, or divided up, into smaller, meaningful groups?• This is where you make your case for why you are selecting certain target audiences. This section should flow nicely from what you described in your situation analysis.List and describe in detail your primary target audience or audiences.• These are the people whom your campaign or program will try to influence directly. They arethe ones whose awareness, knowledge, motivations and behaviors you are trying to change.List and briefly describe any secondary audiences you believe are important to your campaign or program.• These people are the individuals and groups who can have an influence on your primary audience or audiences.***Program/Overall Goal: Reduce the number of crash fatalities due to speeding among sensation seeking males drivers ages 25 to 49 by 15% on I-80 in Wyoming in 2 years from program implementation.The behavioral health objective of the program is to reduce the number of drivers exceeding the posted Wyoming speeding limit in I-80 by 5 MPH among the primary target audience by 50% after 2 years of program implementation. The second behavioral health objective of the program is to reduce the number of drivers pulled over by law enforcement for dangerous traffic maneuvers along I-80 among the primary target audience by 60% after 2 years of program implementation.