Chapter 8’s case study entitled, “How millennials became the world’s most powerful consumer” discusses this target demographic audience and segment in detail.
After reading this case study, conduct a 2-3 page reflection paper addressing the following discussion questions:
How are millennials defined?
Why are companies keen to attract millennials?
How can segmentation and positioning research help these companies succeed?
Reflection papers should be in APA format, Times New Roman, double spaced, in 12PT FONT. A title page and the reference page are required but do not count towards the 2-3 page minimum.