Segmenting, Targeting, and Positioning

Prior to beginning work on this assignment, read chapters 4 and 6 and watch the following video McDonald’s Segmentation, Targeting and Positioning (Links to an external site.) .

Create an assignment focused on segmenting, targeting, and positioning. The assignment evaluates a formal approach to segmenting, targeting, and positioning as a foundational marketing activity, compared to an informal approach that combines a small business launch along with a feedback loop focused on segmenting, targeting, and positioning.

Before creating your assignment, do the following:

Execute the Chapter 4 Mini Sim on segmentation, targeting, and positioning through the link, MyLab Entrepreneurship All Assignments. Click on “Week 5 – Assignment” to complete the Chapter 4 Mini Sim in MyLab.

A formal approach to segmenting, targeting, and positioning is structured and takes time, money, and staff to execute. A more informal approach to the process requires a general view of the market that is developed concurrent with the business launch. Effectively, the entrepreneur manages a feedback loop concurrent with business activities and tunes segmenting, targeting, and positioning activities as the business progresses.

In your paper,

Identify resources the entrepreneur requires to effect formal segmenting, targeting, and positioning.

Reflect on resources the entrepreneur requires to effect informal segmenting, targeting, and positioning.

Evaluate approaches that resonate and addresses why they resonate.

The Segmenting, Targeting, and Positioning paper