SWOT Analysis [WLOs: 2, 3] [CLOs: 1, 2, 3, 4, 5, 6]

SWOT Analysis

[WLOs: 2, 3] [CLOs: 1, 2, 3, 4, 5, 6]

Prior to beginning work on this assignment, review Chapters 5 and 6 from our textbook along with the instructor guidance. Additionally, review the following resources:

SWOT Analysis (Links to an external site.) webpage in the UAGC Writing Center

SWOT Analysis (Links to an external site.)

SWOT Analysis: Understanding Your Business, Informing Your Strategy (Links to an external site.)

What Is a SWOT Analysis and How to Do It Right (With Examples) (Links to an external site.)

For this assignment, you will choose one of the organizations below or a nonprofit hospital in your community to research and complete the SWOT Analysis  Download SWOT Analysistemplate. You may continue using the organization used in the Week 1 Mission, Vision, and Values discussion forums but you are free to select a different organization. Please note, you are required to use the same organization for the final paper in Week 5:

CHRISTUS Trinity Mother Frances Health System

Cleveland Clinic

Henry Ford Health System

Lutheran Services in America

Mayo Clinic

Medtronic

Shriners Hospitals for Children

Jude Children’s Research Hospital

Stanford Medical Center

Trinity Health

UC Davis Medical Center

University hospital or other nonprofit hospital in your community

University of Texas Health (UT Health)

Veteran’s Health Administration (VHA)

Information search tips:

Search the organization’s name on the internet. Open the homepage of the organization. Select the links for the different pages, usually located at the top of the webpage or in the footer. In addition, you can enter the organization’s name and the topic term in the search box.

For this assignment, you will also want to read customer reviews, which will assist you in identifying strengths and weaknesses at the organization. The search keywords for this are Hospital Name, customer reviews. It is recommended that you look at multiple review websites to get a full picture of the customers’ perspectives.

For additional guidance, review the following resources:

What Is CRAAP? A Guide to Evaluating Web Sources (Links to an external site.)

Advanced Internet Search Techniques (Links to an external site.)

Keywords Are Critical

Required Resources

Text

Spath, P. L., Abraham, S. C., & Mishek, J. H. (2022). Strategic management for healthcare organizations (2nd ed.). Zovio.

Chapter 5: Internal Organization Analysis

Chapter 6: Strategic Alternatives

The full-text version of this ebook is available through the Constellation suite accessed through your online classroom, mobile app, or the Constellation (Links to an external site.) Chapter 5 discusses internal and external analysis and competitive advantage, and Chapter 6 discusses evaluating strategic issues and creating strategic alternatives. These chapters will assist you in your Strategic Alternatives discussion forum, Week 3 Quiz, and the SWOT Analysis written assignment.

Multimedia

University of Arizona Global Campus. (2014, August 6). Keywords are critical (Links to an external site.) [Video]. Kaltura. https://ashford.mediaspace.kaltura.com/media/Keywords+are+Critical/0_3k56bs35

This video provides information about how to use keywords to search databases and will assist you in your SWOT Analysis assignment this week. This video has closed captioning.
Accessibility StatementLinks to an external site.
Privacy PolicyLinks to an external site.

Webpages

GroupMap. (n.d.). SWOT Analysis (Links to an external site.). https://www.groupmap.com/portfolio/swot-analysis/

This webpage provides information about creating a strengths, weaknesses, opportunities, and threats (SWOT) analysis and will assist you in your SWOT Analysis assignment this week.
Accessibility Statement does not exist.
Privacy Policy (Links to an external site.)

MindTools. (n.d.). SWOT analysis: Understanding your business, informing your strategy (Links to an external site.). https://www.mindtools.com/pages/article/newTMC_05.htm

This webpage provides information about creating a SWOT analysis and will assist you in your SWOT Analysis assignment this week.
Accessibility Statement (Links to an external site.)
Privacy Policy (Links to an external site.)

Parsons, N. (2021, February 2). What is a SWOT analysis and how to do it right (with examples) (Links to an external site.). LivePlan. https://www.liveplan.com/blog/what-is-a-swot-analysis-and-how-to-do-it-right-with-examples/

This webpage provides information about creating a SWOT analysis and will assist you in your SWOT Analysis assignment this week.
Accessibility Statement does not exist.
Privacy Policy (Links to an external site.)

University of Arizona Global Campus. (n.d.). SWOT analysis (Links to an external site.). https://writingcenter.uagc.edu/swot-analysis

This webpage provides information about when and why to use SWOT analyses and what they look like. The webpage will assist you in your SWOT Analysis assignment this week.
Accessibility Statement (Links to an external site.)
Privacy Policy (Links to an external site.)

Supplemental Materials

University of Arizona Global Campus. (n.d). What is CRAAP? A guide to evaluating web sources (Links to an external site.).https://content.bridgepointeducation.com/curriculum/file/f8a1ef48-2a27-4450-b3d0-242d91015f8d/1/CRAAPaccessible.pdf

This guide provides information about ways to determine if a web resource is reliable and will assist you in your SWOT Analysis assignment this week.
Accessibility Statement (Links to an external site.)
Privacy Policy (Links to an external site.)

University of Arizona Global Campus Library. (n.d.). Advanced internet search techniques (Links to an external site.) [Infographic]. https://content.bridgepointeducation.com/curriculum/file/a3575b8c-04d9-4192-a01e-5a6e0b97355b/1/AdvancedInternetSearchTechniques.pdf

This infographic provides information about how to use shortcuts for internet searches to help in research and will assist you in your SWOT Analysis assignment this week.
Accessibility Statement (Links to an external site.)
Privacy Policy (Links to an external site.)

 

Recommended Resources

Articles

Alkhaldi, R. Z., & Abdallah, A. B. (2020). Lean management and operational performance in health care: Implications for business performance in private hospitals  Download Lean management and operational performance in health care: Implications for business performance in private hospitals. International Journal of Productivity and Performance Management, 69(1), 1–21. https://doi.org/10.1108/IJPPM-09-2018-0342

The full-text version of this article is available through the ProQuest Central database in the University of Arizona Global Campus Library. This article provides information about the impact of lean management on health care operational performance in Jordanian private hospitals and may assist you in your Strategic Alternatives discussion forum this week.

Moon, J., & Shugan, S. M. (2020). Nonprofit versus for-profit health care competition: How service mix makes nonprofit hospitals more profitable  Download Nonprofit versus for-profit health care competition: How service mix makes nonprofit hospitals more profitable. Journal of Marketing Research, 57(2), 193–210. https://doi.org/10.1177/0022243719901169

The full-text version of this article is available through the EBSCOhost database in the University of Arizona Global Campus Library. This article provides information about nonprofit health care industry marketing strategies and may assist you in your Strategic Alternatives discussion forum this week.

Purcarea, V. L. (2019). The impact of marketing strategies in healthcare systems  Download The impact of marketing strategies in healthcare systems. Journal of Medicine and Life, 12(2), 93–96.

The full-text version of this article is available through the EBSCOhost database in the University of Arizona Global Campus Library. This article provides information about marketing strategies and approaches in the health care system and may assist you in your Strategic Alternatives discussion forum this week.

Terzic-Supic, Z., Bjegovic-Mikanovic, V., Vukovic, D., Santric-Milicevic, M., Marinkovic, J., Vasic, V., & Laaser, U. (2015). Training hospital managers for strategic planning and management: A prospective study (Links to an external site.). BMC Medical Education, 15, Article 25. https://doi.org/10.1186/s12909-015-0310-9

The full-text version of this article is available through the PubMed Central database in the University of Arizona Global Campus Library. This article provides information about the learning outcome results of a training program for hospital management teams and may assist you in your SWOT Analysis assignment this week.

Zuckerman, A. M. (2007, November). Competitive strategy: A new era  Download Competitive strategy: A new era. Healthcare Financial Management, 61(11), 64–70.

The full-text version of this article is available through the EBSCOhost database in the University of Arizona Global Campus Library. This article provides information about using competition in health care organizations and may assist you in your Strategic Alternatives discussion forum this week.