Assume that you are a general manager of a U.S. global company name AAA technology. AAA technology is doorbell security company in US and you are going to expand your business in Singapore and Japan . From the perspective of the general manager, identify and analyze the similarities and differences in the legal environments between two countries, which may have an impact upon your future business activities/practices (e.g., marketing, accounting, finance, operations management, human resource management).
The overall goal as a modern property manager is to run the business more effectively. However, it seems there are a lot of challenges that professionals in this industry have to deal with. In light of what you have learned so far in this course, and your other businesses courses, what do you think is really at the bottom of these struggles? From the Wood article, explain your agreements, disagreements, and/or questions regarding the idea, as well as any implications it may have in the role of a property manager.
Discussion: Challenges in Property Management Resources
4 Issues to Watch for Property Managers
Article is attached
Prepare a visual presentation that updates your personal mastery plan by describing the impact the practice identified in your week 3 paper had on your purpose and vision, and discussing your plans to enhance personal mastery going forward. The presentation may be told as a story in a PowerPoint (5 slides maximum), video such as YouTube (5 minutes maximum), vision board, and/or diagram. Post your Personal Mastery Update by Thursday of Week 8 in the designated discussion board forum.
This assignment provides you with an opportunity to think critically about business ethics, business relationships, leadership, and how each contributes to an organization’s overall culture. Write a 500-word reflection assignment by addressing each of the following items:
How does ethics impact business relationships within an organization?
How can leaders and their leadership styles impact the ethical practices within an organization?
How does ethics impact an organization’s overall culture?
Based on what you have learned in this course, how would you describe your approach to business ethics (i.e., What are your principles? What is your guide?)?
Conclude with a reflection on how the insights you gained from this course might affect the way you view your actions and thoughts in the future.
Your assignment should be at least 500 words in length, double-spaced, and written in Times New Roman, 12-point font. You will not need a title page or a reference page, as this paper is all about your thoughts.
Implementation Plan: Part 3
For the final assignment of this course, you will continue your work with the company you used in Unit IV and Unit VI. For the Unit VIII Project, you will complete the final components of your implementation plan. For Part 3, you will focus on the following points:
internal and external issues,
future outlook for the organization, and
implementation of tools for measuring business success.
Much of the information you will need to complete this segment can be found in the case study in the textbook. However, you will also need to conduct some outside research. For the future of the organization, you may be creative and add your own insight on where you see the company going. You will need to reference your textbook and at least one outside source for this assignment. You are encouraged to utilize the CSU Online Library, but you may also use external sources, as long as the source is reliable. Your project must be a minimum of three full pages in length, not counting the title and reference pages. Make certain to include an introductory paragraph.
How can firms ensure that their code of business ethics is read, understood, believed, remembered, and acted on rather than ignored? Your response must be at least 75 words in length.
Discuss bribery. Would actions, such as politicians adding earmarks in legislation or pharmaceutical salespersons giving away drugs to physicians, constitute bribery? Identify three business activities that would constitute bribery and three actions that would not. Your response must be at least 75 words in length.
Why should firms formulate and implement strategies from an environmental perspective? Your response must be at least 75 words in length.
Why is it important not to view the concept of “whistleblowing” as “tattling” or “ratting” on another employee? Your response must be at least 75 words in length.
What do you feel is the relationship between personal ethics and business ethics? Are they or should they be the same?
Your response must be at least 200 words in length.
From the list below, choose a subject you would like to research. This will be the topic of your thread:
Defending the practice of social media marketing
DISCUSSION ASSIGNMENT INSTRUCTIONS
You will create an original post in response to one of the available topics for each discussion.
Title your post according to your selected topic.
In at least 600 words, discuss your topic by addressing the following items:
o Explain the concept of the marketing management topic selected for your paper
(Your textbook is a good source for this section).
o Examine at least 1 practical application/example for your topic. This must
involve the mention of a specific industry or organization, explained in sufficient
o Formulate a question for classmates about your topic that your classmates will
o Have a separate heading for each of these 3 sections. Use the headings as
highlighted above in bold.
o Use two scholarly sources in addition to the course textbook.
o Use current APA format.
Conflict resolution strategies include avoiding, accommodating, forcing, and compromising. Personally, I believe that avoiding, accommodating, and compromising are the three most fundamental strategies. The avoiding strategy allows for the individuals involved to cool down prior to the escalation of conflict. It identifies that there is a time and place and allows the manager to step away from conflict when it is not appropriate or feasible. Accommodating calls for the manager to make both sides feel happy and heard. This strategy emphasizes relationships as those using this style see conflict as disruptive. Accommodating one’s desires in an event of conflict as a manager puts the manager’s desires secondary in addition to the overall goal. Although accommodations, may not be suitable in every situation, it emphasizes the desire to maintain relationships between manager and employee creating a happy workplace where employees feel heard and seen. Compromising calls for a “meet in the middle” approach. Within this approach, there are two opposing sides and the manager is working to ensure both can get what they desire. Unfortunately, like the other concepts, this one has its faults as well. With compromising, a sense of distrust can evolve, both parties may feel like they won or lost, and both sides must be willing to negotiate and prioritize the relationship over their desires (Hynes
In a single Word document, Chapter 9 Case Problem: “Grey Code
Corporation.” If using Excel or Minitab for your calculations, charts,
and graphs, please copy and paste your work into the Word document. Do
not attach Excel or Minitab as separate documents.
Corporation (GCC) is a media and marketing company involved in magazine
and book publishing and in television broadcasting. GCC’s portfolio of
home and family magazines has been a long-running strength, but it has
expanded to become a provider of a spectrum of services (market
research, communications planning, web site advertising, etc.) that can
enhance its clients’ brands.
GCC’s relational database contains
over a terabyte of data encompassing 75 million customers. GCC uses the
data in its database to develop campaigns for new customer acquisition,
customer reactivation, and identification of cross-selling opportunities
for products. For example, GCC will generate separate versions of a
monthly issue of a magazine that will differ only by the advertisements
they contain. It will mail a subscribing customer the version with the
print ads identified by its database as being of most interest to that
particular problem facing GCC is how to boost the customer response
rate to renewal offers that it mails to its magazine subscribers. The
industry response rate is about 2%, but GCC has historically performed
better than that. However, GCC must update its model to correspond to
recent changes. GCC’s director of database marketing, Chris Grey, wants
to make sure that GCC maintains its place as one of the top achievers in
targeted marketing. The file Grey contains 38 variables
(columns) and over 40,000 rows (distinct customers). The table appended
to the end of this case provides a list of the variables and their
Play the role of Chris Grey and construct a classification model to identify customers who are likely to respond to a
mailing. Write a report that documents the following steps:Your
report should include appropriate charts (ROC curves, lift charts,
etc.) and include a recommendation on how to apply the results of your
proposed model. For example, if GCC sends the targeted marketing to the
top 10% of the test set that the model believes is most likely to renew,
what is the expected response rate? How does that compare to the
industry’s average response rate
VariableDescriptionCustomerIDCustomer identification numberRenewal1 if customer renewed magazine in response to mailing, 0 otherwiseAgeCustomer age (ranges from 18 to 99)HomeOwnerLikelihood of customer owning their own homeResidenceLengthNumber of years customer has lived at current residence. Values: , , , , , , , , , , , , , , or moreDwellingTypeIdentifies the type of residence. . , Gender, , Marital, , (divorced, widowed, etc.), HouseholdSizeIdentifies the number of individuals in the household. Arguments are: , , , , , ChildPresentIndicates if children are present in the home. ; ; Child0-5Likelihood of child 0–5 years old present in homeChild6-12Likelihood of child 6–12 years old present in homeChild13-18Likelihood of child 13–18 years old present in homeIncomeEstimated income. Ranges from $5,000 to $500,000 OccupationBroad aggregation of occupations into high level categories. Arguments are: (blue collar type jobs), (caregivers, unemployed, homemakers), HomeValueThe estimated home value in ranges. Arguments are MagazineStatusIdentifies the status for a customer based on their magazine business activity.PaidDirectMailOrdersNumber of paid direct mail orders across all magazine subscriptionsYearsSinceLastOrderYears since last order across all business linesTotalAmountPaidTotal dollar amount paid for all magazine subscriptions over timeDollarsPerIssuePaid Amount/Number of Issues Served. Average value per issue (takes the subscription term into account)TotalPaidOrdersTotal # of paid orders across all magazine subscriptionsMonthsSinceLastPaymentRecency – # months since most recent paymentLastPaymentTypeIndicates
how the customer paid on the most recent order. If it was credit order
it will contain the billing effort number (how many bills were sent to
collect payment).on ith billingUnpaidMagazinesNumber of magazine titles currently in “unpaid” status for a given magazine customerPaidCashMagazinesNumber of magazine titles currently in “paid cash” status for a given magazine customerPaidReinstateMagazinesNumber of magazine titles currently in “paid reinstate” status for a given magazine customerPaidCreditMagazinesNumber of magazine titles currently in “paid credit” status for a given magazine customerActiveSubscriptionsNumber of different magazines the customer is in “Active” statusExpiredSubscriptionsNumber of different magazines the customer is in “Expire” statusRequestedCancellationsNumber of different magazines the customer is in “Cancelled via Customer Request” statusNoPayCancellationsNumber of different magazines the customer is in “Cancelled for non-payment” statusPaidComplaintsNumber of different magazines the customer is in “Paid Complaint” statusGiftDonorYes/No indicator as to whether the customer has given a magazine subscription as a giftNumberGiftDonationsNumber of subscription gift orders for this customerMonthsSince1stOrderRecency (in months) of 1st order for this magazineMonthsSinceLastOrderRecency (in months) of most recent order for this magazineMonthsSinceExpireRecency
(in months) since the customer’s subscription has expired for this
magazine. Negative values represent months until an active subscription
expiresExplore the data. Because of the large number of variables, it may be helpful to filter out unnecessary and redundant variables.
partition the data set into training, validation, and test sets.
Experiment with various classification methods and propose a final model
for identifying customers who will respond to the targeted marketing
Executive briefs are written in a style that is quite different from academic term papers. By far the most significant difference is that executive briefs must be self-contained. That is, the reader should never be forced to interrupt his/her reading of the paper. If the reader must refer to an attached appendix to follow (or completely understand) your executive brief, then the paper is not self-contained. In many cases you will include one or more spreadsheets as appendices. Generally, only summary data from these spreadsheets will be of immediate interest to the CEO. These summary data should be presented as exhibits in the body of the paper. Exhibits should generally be either short tables or graphs and should indicate the source of the data (appendix or external source). The purpose of technical appendices is to provide the detail necessary to validate the important results presented in your brief. Thus, from the reader’s viewpoint, the appendices are reference material (optional). If you are having difficulty visualizing what is meant by self-contained, ask yourself this question. Would the development and the important results and conclusions of my analysis be completely understandable to a high-level executive if the appendices were removed? Although the appendices may, or may not, be examined by the executive reading your report, they are very important for the purpose of validating your analysis. The CEO will usually have his or her technical staff go over your analysis in detail. It is very important that the models contained in your spreadsheets be well documented. Use variable names wherever possible. For example, SALES IN YEAR 1 is much more understandable than B3. Have sufficient notes in the body of each appendix to explain the assumptions and the calculations contained therein. What is being done in this spreadsheet? What should the reader be told to help understand the model developed here? Spreadsheet analysis is an essential part of this course. You are always expected to use sensitivity and/or scenario analysis to test the robustness of your results to variations in the critical assumptions underlying your analysis.