Marketing Innovation Project

You will type a three page paper on a topic dealing with Marketing Innovation and Technology Products and Services. You may use the textbook in addition to researching  the internet for additional sources. Please submit your APA-formatted paper in a Word document. Your paper must be double spaced and include a cover page and a reference page for your cited sources. 

DQ question – 150 words

Review the “Consumer Purchasing Decisions” topic Resources. Describe the consumer decision-making process and the factors that would most influence consumers when making their first purchase of each of the items below. Justify your selections using the topic Resources.

Chewing gum

A smartphone

A new car

Comcast complaints analysis

The provided set of data has complaints information obtained from a call center. Management assigned you to complete some tasks on their behalf. Complete the following in a 4 to 6 page, APA-formatted Word document:

Presentation 3 slides

Analyze the data by categorizing the complaints.

Provide a complaints analysis based on:

Complaints categories

Geographic distributions of the complaints

Other analyses as needed

Provide three (3) potential solutions to minimize or eliminate the complaints based on category and or geography.

Provide all the supporting data, maps, and graphs to enable the management to make a solid data-driven decision.

Data set:

COMCAST data set

digital marketing google drive doc presentation

An oft-quoted adage in marketing is, “Luck is what happens when preparation meets opportunity.” Preparation is key for success in digital marketing, and that’s why we focus on creating informed strategy.
For this challenge, your task is to create a digital marketing strategy for a new sustainable clothing brand, Ikiru Gear (Ikiru = “livable” in Japanese). To prepare the company for its entrance into the marketplace, you’ll utilize the tools and concepts from the first three lessons of this course. First, you’ll conduct background research on the company, then it’s your job to transform that information into a sound and actionable digital marketing strategy.
Your mission: Turn Ikiru Gear into the next hot clothing brand for environmentally conscious consumers.

Objectives
Your instructors and TAs want to see that you can:
Create a value proposition that clearly and concisely spotlights the company’s unique offerings.
Design realistic and achievable objectives with KPIs.
Develop personas supported by audience research.
Develop a funnel/customer journey framework tailored to your goals.
Create an ideal channel mix by researching successful competitor tactics.
Provide KPIs for each funnel stage that align with your digital channel mix.
Instructions
A new sustainable clothing brand called Ikiru Gear (Ikiru = “livable” in Japanese) is about to launch, and they need your help creating a digital strategy deck.
Open the Sustainable Strategy deck and make a copy for your own use. This provides an overview of the company and its products and competition, along with pre-designed sections for you to fill out.
Open the cheat sheet for extra guidance while filling out each section of the strategy deck. This cheat sheet also provides links to some of the tools we’ve covered to help you research.
After reading the company overview (including information on audiences and competitors), formulate a value proposition for Ikiru.
Formulate three objectives for your overall strategy using the SMART framework, as well as corresponding KPIs for each objective.
From the basic information provided in the deck, and your additional research, create detailed personas for each target audience.
Build out a hybrid funnel/customer journey with a digital channel mix. Utilize the tools linked in the cheat sheet to research which channels your competitors are using.
Add corresponding KPIs at each stage of the funnel and align them to the digital channels you chose. Note:These objectives and KPIs are different from your overall strategy objectives and KPIs (step 4). They are specific to the channel you are using, and the funnel stage it is in.
If you use a digital channel in more than one funnel stage (for example, Facebook at Awareness and Consideration stages), the objectives and KPIs will be different, so list them separately.

Required Deliverables
Complete the Sustainable Strategy deck to address Ikiru Gear’s marketing needs. The deck should contain the following sections:
A value proposition that succinctly highlights the benefits Ikiru provides customers.
Three overall digital strategy objectives with corresponding KPIs.
Two completed personas.
Hybrid funnel/customer journey that includes your digital channel mix.
KPIs for the different stages of the funnel that align to your chosen digital channels.
Bonus
Mock up two creative examples of content Ikiru could run. Remember, these need to align with the target audience’s preferences and the digital channels you choose to run. The examples can be social posts (like an Instagram post with picture and copy), banners, blog posts, etc.
Open the challenge instructions and familiarize yourself with its elements.
Open the sustainable strategy deck and make a copy for your own use. This provides an overview of the company and its products and competition, along with pre-designed sections for you to fill out.
Open the cheat sheet for extra guidance while filling out each section of the strategy deck. This cheat sheet also provides links to some of the tools we’ve covered to help you research.
Begin Step 6 by researching which channels your competitors are using. Utilize the tools linked in the cheat sheet to conduct your research.
Open the challenge instructions and familiarize yourself with its elements.
Open the sustainable strategy deck and make a copy for your own use. This provides an overview of the company and its products and competition, along with pre-designed sections for you to fill out.
Open the cheat sheet for extra guidance while filling out each section of the strategy deck. This cheat sheet also provides links to some of the tools we’ve covered to help you research.
Begin Step 6 by researching which channels your competitors are using. Utilize the tools linked in the cheat sheet to conduct your research.

250 words answer

Not all jobs are strategically central, yet they can still be important. Applying the Resourced-Based View, explain how you can contribute to an organisation in a role that is not strategically central. Ensure you name the role and industry in your answer.
Harvard referencing if use source

MKT/441 Week 1 Apply: The Importance of Market Research

team.
Define market research.
If your selected company uses marketing research, identify the different types of marketing research it uses and describe the importance of that research to the company using the provided template.
If your selected company does not currently use marketing research, describe the different types of marketing research that would be beneficial to the company.
Format your paper according to APA guidelines.

Performance Review

Detail what skills I bring to the safety team at Amazon. I am a fairly new worker in my third week of training however I have completed some standard work such as the End of Shift Report, Grading Rubrics, and Employee Safety Engagements, I utilize my PPE hours to gain knowledge from my more seasoned co-workers and knowledge in Health Personnel Management. And I always ask for feedback.
To help create the narrative look up the job description of the workplace health and safety specialist at Amazon. The goal here is to sell me to my team despite my short tenure. I want to focus mainly on the fact that I am proactive.

done
Seen

Jun 14th, 2022

Create a website . And do the analytics

This assignment comprises two parts.
Part A: The first part of this assignment focuses on helping students gain a deeper understanding of the “embedding of GA JavaScript code” aspect of the course material and understanding the mystery behind this process. The tutorial for the completion of tasks 3-1 and 3-2 can be found in the attached document. Be prepared to share your URL with us during our live classroom session.
Task 3-1: Create a website with at least two web pages on any kind of topic. Some examples include (but not limited to) your pet, favorite TV shows, favorite cities you’ve visited or hobbies. Include screenshots of your website in your managerial report. (max. 2 points)
Task 3-2: Create a Google Analytics Account and embed a tracking code into your website. Include a screenshot of the number of views your website received and any other metrics you think necessary. (max. 2 points)
Part B: After you’ve created your web page, it is now time to bring visitors to your web page.
Task 3-3: We have introduced URL builder in lecture sessions, using URL Builder and Mailchimp, create an email campaign that attracts visitors to your website. You will now have a chance to try your hand at experimenting. Please run at least 1 A/B experiment using URL builder to find out which type of emails brought in most users to the website. (max. 2 points)
Task 3-4: Perform an analysis of the performance of your campaigns in Google Analytics. Here you should provide a summary of your campaign, showcasing the traffic sources and campaign ID. Please include screenshots of your campaign results. (max. 2 points)
Task 3-5: You are required to submit a managerial report that summarizes the answers for the above tasks. This report should include a cover page, table of contents, executive summary, main body and appendices. The recommended length of the main body of the of the report should be 2 – 4 pages, APA format. Please include all required screenshots as part of your appendices. (max 2 points)

Interpersonal communications

Perception and Cognitive SchemataThis week for your pick one person in your life and share who they are to (are you close to them, just met them, etc.). Think back to one conversation with them and share it briefly (look for nonverbal communication and things they were wearing, how their body language was, etc.).
Then review the Cognitive Schemata diagram in Chapter 3. Share what you’d put in the four categories about that person (prototypes, personal construct, stereotype, and script). What helped you to create those perceptions of that person?
The cognitive schemata can help to organize our perceptions but you’ll personally interpret what they mean. Next in your paper interpret your perceptions. What attributions, influences impacted your perception? Remember to be honest in your papers to gather true insight. Provide detailed analysis incorporation of the readings/textbook material into your paper to show your understanding of the material. If outside sources are used, proper citation of the source should be included.
Your paper should be 500 – 750 words (roughly 2 – 3 pages double spaced) double spaced and font Times New Roman size 12.

Applied Managerial Marketing IP3

The board has called a meeting to see how the new product for MM is coming along. Michelle calls you about the meeting.

“I like your ideas for branding the product,” she says. “I think the board wants an overview now of the whole process we are using for developing the new product. Can you do that?”
“Thanks for the comments about the branding strategy,” you say. “I tried to be creative with my approach. I’d be glad to show the board the process we are using to develop the new product.”
“Great,” she says. “Why don’t you do what you did last time? The 10–15 slides that you presented worked well in the 30-minute time slot.”
“In the past I’ve done similar presentations and have a format that really works. The board has been very receptive to the flow of the information and I think it will work for us for this presentation too,” she adds. “I’ll instant message the information to you after our meeting. The flow might work for you also.”
“Great,” you respond. “I’ll get started on this first thing in the morning.”
When you get back to your office, the instant message from Michelle is on your screen. It reads:

These are the areas we need to cover in the presentation. 
Idea generation
Idea screening
Concept development and testing
Marketing strategy development
Business analysis
Product development
Test marketing
Commercialization 
Be sure to include the information from our discussions on branding as part of the marketing strategy development phase of the process.  (attached)
( 10–15 slide PowerPoint with 200–250 words speaker notes per slide –  Identify the variables of the marketing mix and gain skill in combining them. )

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