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Title ABC/123 vX Page 2 of 2 MGT/576 v1 Entrepreneurial Strengths and

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On February 28, 2022

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Title

ABC/123 vX

Page 2 of 2

MGT/576 v1

Entrepreneurial Strengths and Actions to Increase Value Creation

Complete the table below, assessing the company’s strengths and weaknesses and describing the company’s approach to innovation.

Company name: COMCAST

Company website URL: www.xfinity.com/overview

3 to 5 entrepreneurial strengths of the company (90 – 175 words)

Three entrepreneurial strengths of Comcast are:

Comcast’s participation in Techstar’s Comcast NBCUniversal LIFT Labs Accelerator program for many entrepreneurs around the world. With this program entrepreneurs are focused on developing technologies to solve challenges in the fields of immersive entertainment and future of work for 12 weeks with the assistance of Comcast leaders (COMCAST, 2021).

Comcast also has a successful track record of developing new products. The company rose to the occasion during the global pandemic with the release of the X1 modem which provides increased internet speeds and other incentives for the world’s new normal (Victor, 2020).

Lastly, Comcast shows great entrepreneurial strength in customer satisfaction (Fern Fort University, n.d.).

Major elements of the company’s approach to entrepreneurship and value creation (175 words)

Comcast’s partnership with Techstar’s LIFT Labs Accelerator program is a major approach to entrepreneurship and adds great value to the company’s creativity. During this event Comcast offers advice from leaders across the corporation to the select startup companies. Those leaders aid in the success of innovations that Comcast could potentially inherit by partnering with one or more of the participants. This showcases the willingness to teach, the willingness to listen and the willingness to take risks.

With the launch of the new X1 internet modem, Comcast demonstrated value creation. The company delivered a product to new and existing customers that could potentially enhance their experience and increased their internet speed. Comcast was able to monetize on the fact that they developed a modem that offered up to 1 gigabit of speed with wide data coverage. This product has been ideal to families that are now working from home and students in virtual learning programs.

Lastly, with Comcast’s great customer satisfaction it increases revenue with customers continued loyal to the company. Satisfied customers spreads the word to others which could potentially bring in new customers, which is value creation.

1 action the company could take to increase entrepreneurial value creation

Comcast could implement an internal program for current employees to develop and pitch new ideas based off their current roles and experiences with the organization.

References:

COMCAST. (2021). Eight Startups Announce Pilots or Agreements with Comcast, NBCUniversal and Sky following 2021 Comcast NBCUniversal LIFT Labs Accelerator, powered by Techstars. https://corporate.comcast.com/press/releases/eight-startups-pilots-agreements-2021-lift-labs-accelerator-techstars

Victor, Bob (2020). Our Focus on Product Innovation Receives National Recognition from Business Executives. https://business.comcast.com/community/browse-all/details/comcast-business-recognized-by-the-america-business-awards-as-the-most-innovative-technology-company-of-the-year

Fern Fort University. (n.d.). Comcast Corporation SWOT Analysis / Matrix. http://fernfortuniversity.com/term-papers/swot/nyse/2665-comcast-corporation.php

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