ToolsCorp Corporation is a fictitious company that does not exist anywhere. For

ToolsCorp Corporation is a fictitious company that does not exist anywhere. For the purpose of this course, it is located it in Tennessee. It builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers that place sales papers inserted in every Wednesday and Sunday paper. Although they have a thriving business in the United States and Canada, ToolsCorp is trying to break into the global marketplace.


Foundation to Expand Globally

Readiness of the business for international expansion

Four elements for a successful international expansion

Products or services selected

Global value proposal for the selected products or services

Identify potential buyers and distributors of the products or services

Target market

Evaluation of Entry as an International business

Foreign market research

Risk assessment

Business Plan

Executive summary

Company mission statement

Products and Services

Market research

Marketing strategy


Consumer trends

Social media

Promotion of products or services

Customer retention techniques

Innovation of products or services

Business Strategy

Product or services

Pricing strategy

Place of business

Distributors and suppliers

Payment methods



Business practices

Potential partnerships






International business plan

Cost and estimations

Globally benefits


Performance measurements and evaluation criteria


1 year plan

5-year plan

10-year plan

There will be a conclusion. Then exhibits such as, graphs and charts on technology readiness for the country of choice compared to other countries, demographic factors, etc.

We also decided that our company would be a brick and mortar in the US and that we want to expand globally to the UK which is part of the European Union and there we would set up a warehouse and distribution factory and go e-commerce where customers can buy our products via the web.