Trademark Basics

Using the “trademark basics” on page 117 of your textbook and at least two other pieces of research you source online, write 1.5 to 2 double-spaced pages discussing the importance of trademarks to brands. Use examples of at least three brands in demonstrating your understanding of the topic.
Do not provide any lists / bullets of information.
Provide a link to each source you use, and in-text citations for any information that comes from external sources.