Unit 3 Discussion Instructions

Your original response to each set of discussion questions must be at least 200 words. Discussion Prompt(s) Most consumers are unwilling to exert much effort processing the main concept underlying salad dressing, spaghetti sauce, or salsa. So how could a small marketer gain a toehold in the extremely competitive, mature markets for these and other foods? If the marketer is Paul Newman, actor, race car driver, and eclectic celebrity, this task might be easier than it seems. Mr. Newman founded the eponymous company in 1982, with a promise to offer high-quality food products at reasonable prices and to donate all profits to charity. At the Newman′s website https://www.newmansown.com/, what devices are used to create or reinforce positive attitudes among consumers? Consumers’ desire to preserve their autobiographical memories fuels the success of photo studios like JC Penney Portrait Studio. Visit the JC Penney′s website at https://www.jcpportraits.com/, and take note of the ways that this company seeks to facilitate this nearly universal human desire. How does each element of JC Penney′s marketing mix serve the consumer’s need to preserve memories? What value does JC Penney offer you as a consumer or potential consumer of this photography service? Please be sure to validate your opinions and ideas with citations and references in APA format. Resources JC Penney Portraits [Website]. (2018). Retrieved from https://www.jcpportraits.com/ Newman′s Own [Website]. (2018). Retrieved from https://www.newmansown.com/