Select one of the following to address. What makes the power structure in hospitals so complex? What are the roles of physicians and administrators in the power structure? What are the differences, both subtle and obvious, between being a patient and being a consumer of healthcare? What does it mean to “shop” for healthcare? What makes shopping for healthcare difficult for most people? What would make it easier?
What is medical tourism, and why would a healthcare marketer be interested in it? Gun violence is a pressing public health problem; gun control is a highly controversial public health proposal. Identify the key arguments for and against gun control solely from a public health perspective.
Think of an example in your community where communications from a healthcare facility probably had been influenced by the presence of politics. For example, have you seen billboards picturing physicians who practice in your town?