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Use Coca Cola as the MNC 1.0. Introduction to MNC’s eBusiness Background

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On August 4, 2024

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Use Coca Cola as the MNC

1.0. Introduction to MNC’s eBusiness Background and buy-side digital activities. (150 Words)

1.1. MNC Background & Insight into its buy-side digital activities

Summarize the MNC’s Background, consider highlighting:

A very brief intro into the company.

The current digital business and activities; eB2B, eB2C,

A briefing into recent issues facing the company; inclusive of the impact of COVID-19 on the MNC.

Summarize and give insight into MNC’s buy-side digital activities

2.0. eSupply Chain Management (450 words)

2.1. Insight to the MNC’s current eSupply Chain activities.

Briefly introduce the company’s eSupply Chain.

Critically discuss and review a minimum of three of the MNC eSupply Chain activities, consider:

Buy-Side eCommerce (eUpstream), Internal Operations (eMidstream), and Sell-Side eCommerce (eDownstream).

The eSupply Chain activities are core to the MNCs digital activities; thus, many of these areas will surface during research such as eProcurement, AI, etc., critically discuss the CORE highlights; reference can be given to the numerous areas as researched in the eSupply Chain Model, but do not try to talk about all.

You must develop the eSupply Chain Model, cite your findings and give reference to it in discussion, e.g., “Figure 1: illustrates the MNC’s eSupply Chain”.

Buy-Side eCommerce

eProcurement (Super, 2023).

eSRM (Super, 2023).

Internal Digital Operations

Digitization (Super, 2023).

AI (Super, 2023).

ERP (Super, 2023).

Robotics (Super, 2023).

Digital Twins (Super, 2023).

Industry 4.0 (Super, 2023).

Blockchain (Super, 2023).

Sell-Side eCommerce

eCommerce (Super, 2023).

eCRM (Super, 2023).

Chat Bots (Super, 2023).

Buy-Side eCommerce

eProcurement (Super, 2023).

eSRM (Super, 2023).

Internal Digital Operations

Digitization (Super, 2023).

AI (Super, 2023).

ERP (Super, 2023).

Robotics (Super, 2023).

Digital Twins (Super, 2023).

Industry 4.0 (Super, 2023).

Blockchain (Super, 2023).

Sell-Side eCommerce

eCommerce (Super, 2023).

eCRM (Super, 2023).

Chat Bots (Super, 2023).

Figure 1: MNC’s eSupply Chain (Developed for this Report).

3.0. Issues facing the digital economy landscape

3.1. Issues associated with- and impact to- organisations within the digital economy landscape (300 words).

Discuss the many issues facing organizations within the digital economy landscape:

Open the discussion about the digital economy.

Use and develop tools/models:

Michael Porter’s Five Forces, and PESTLE/STEEPLE or any other supporting tools/models; you can place it in the body of the assignment. Research issues and trends.

For this section, these tools will look at the micro(market)- and macro- digital environment wholistically and not your MNC specifically.

Support additionally with graphs, statistics, etc. (check out smartinsights.com).

Examples of issues to look for include, but are not limited to:

Cybercrime, eFraud & Corruption.

COVID-19 Supply Chain Disruptions.

Poor/weak/vulnerable Digital Infrastructures.

AI, its dangers, ethical implications.

General Data Protection Regulation (GDPR).

eSustainability: High energy consumption, e-waste, and pollution.

Socio-Economic Impacts: growth of unemployment among a significant part of the working population, digital inequality between different segments of the population and regions, contraction or even disappearance of traditional markets, the threat of monopolization in foreign trade.

The risk of deindustrialization and the marginalization of labor resources for developing countries.

3.2. Now discuss Two major related issues currently facing (or faced in the past) the MNC within the digital economy from the previous section. (500 words)

Introduce the issues directly facing organization.

What are the issues? How would you know? Do a SWOT (focus on the W&T) of the MNC! You can list out several points. But only discuss two points that are related to the previous section.

Whilst talking about the MNC issues, give comparisons to other MNC’s.

What are the impacts of the issues.

Why should the MNC be concerned?

4.0. Conclusion: Future digital trends and recommendations (600 words)

4.1. Major future digital trends and recommendations for the MNC.

Intro that despite the issues discussed in the previous section, there are currently trends and recommendations that can aid the MNC in overcoming the issues.

Discuss a minimum of three major trends (from the list below select a minimum of three and do heavy research), current popular trends are in red!

MAJOR TRENDS

OTHER TRENDS

Industry 5.0

Artificial intelligence

Virtual / Augmented reality

Digital Twins

Machine learning

Internet of things

Robotics

Automation

Big data

Blockchain

Cloud computing

Smart Factory, Smart Warehousing, Smart Logistics

Electrical engineering technology

Electronics

Health technology

Information and Communications Technology

Computing / Information technology / Application Software

The Internet

Just Walk Out Technology

Nanotechnology

Natural language processing

Nuclear energy

Quantum computing & technology

For each trend, then give recommendations for its application and how it can be utilized to improve:

4.2. Operational processes for:

Upstream eSupply Chain/Buy-Side:

The trend can support eProcurement, eSourcing, eSRM, etc.

Downstream eSupply Chain/Sell-Side:

eCRM

Digital Marketing (Social-Media, Mobile eCommerce, Content Marketing, SOSTAC Planning)

Measuring Performance

RACE, KPIs

4.3. Strategic Planning and Competitive Advantage.

What Strategic Planning Tools can digital technology improve and how can digital technology improve it? Ashridge Mission Model? Balance Scorecard?

References

Use Harvard referencing style.

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