WALMART/AMAZON COMPARISON Learning Objective: Explain how to create value through product/service development,

WALMART/AMAZON COMPARISON

Learning Objective:

Explain how to create value through product/service development, marketing, operations, supply chain management, pricing strategies, the use of information, and the use of the Internet.

Assignment #1-Online Discussion Forum (25 points)

For this assignment you must first read chapters 11-13 and watch the following 2 movies:

Is Walmart Good for America? (link can be found in Module)

The Age of Amazon. (link can be found in module)

Based on the marketing information in these 3 chapters with a focus on relationship marketing, the marketing environment and the marketing mix (product, price, place and promotion), as well as your own personal experiences, please discuss the following 4 questions in 100-300 words:

List and explain 5 distinct similarities between Walmart and Amazon. (5 points)

List and explain 5 distinct differences between Walmart and Amazon. (5 points)

Give at least 2 specific examples as to how and why the pandemic has affected each company. (5 points)

In a post pandemic world, how do you envision the strategies of these two companies from the perspective on their profitability, pricing strategies, future viability, customer base, marketing focus, competition with each other and outside competition, and supply chain management, both domestic and foreign? (5 points)

Once you have submitted your responses, you must reply to one post. (5 points)