Welcome Direct Marketing Plan

 
You have been hired by a hyper-mart (a big departmental store cum supermarket) of your choice in
your country to head a new department issuing a credit card endorsed by your Company
collaborated with a prominent bank.
This is a new service to the Company. You were asked to propose a Direct Marketing Plan to the
Board of Directors for the next 12 weeks showing a full plan and a promotional budget for the next
3 years starting from October 2012 – October 2015.

 
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