What is an environmental scan and why is it important? How does the environmental scan impact the marketing plan? Next,

What is an environmental scan and why is it important? How does the environmental scan impact the marketing plan? Next, read the article “Apple Signals Coronavirus’s Threat to Global Business”. How and why does Apple believe the coronavirus outbreak will threaten global business?

Consider an environmental threat you have observed or experienced. What happened and how did this event impact marketing and business?