Value Chain and Operations Management Introduction JBH is one of the top

Value Chain and Operations Management

Introduction

JBH is one of the top performing electronic companies in the world. The company is located in Australia; however, it has extended its market segment to many locations worldwide. The firm has invested in a couple of resources and marking strategies that have increased its competitive advantage in the market. More particularly, the company has created a diverse strength through the many products supplied. The many products have increased its income, thus promoting a better latitude for future performance. Despite the good performance, the company has faced stiff competition in the market as a weakness. JBH has five major competitors in the market; Samsung, Apple, Appliances Online and Dick Smith company. In essence, the competitor companies, through the comparison matrix, have raised better solutions for the company to perform better globally.

The table below represents the competitor comparison matrix. The matric involves the resource, go-to-market building strategy, competitor threats, government threats, and strengths and weaknesses of the competitor firms (Proctor, 2020). All these key components will help deploy the best strategies for JBH electronics in the global market. The companies have been performing better than JBH in most of the segments. Therefore, a recommendation will be made at the end of the matrix, and other solutions created.

Competitor

Company

Resource Strategy

Go-to-market

strategy

Competitor

Threats

Government

Threats

Strengths

Weaknesses

Competitor #1

Samsung

Samsung has applied many strategies, most of which aim to create the best world for the company. Therefore, Samsung aims to create sustainability initiatives.

The idea of reducing the number of plastics used in producing their products will help in building sustainability.

The firm has invested in several marketing strategies to bring results to the market. The firm has invested in product innovation and more ads campaign in the market. The value added to their products gas increased their ad campaign, which has increased the amount of capital earned.

The number of electronic companies in the market has been the key challenge. These companies have threatened the market’s growth and sale of Samsung products (Brock, 2021). In addition, these issues have created impending issues in the market segments of Samsung. Thus, creating major barriers in the market as well.

Government threats are mostly tax-related and subsidies to favoured brands. As a big brand, Samsung has faced issues that have multiplied their expenses in their activities. Mote significantly taxes are the key issues to blame in the market because they cause increases in their product price.

The continued innovation has increased the value and worth of the firm.

The variety of products in the market has favoured the company’s high-income rates.

A good supportive system of employees has increased participation and market research.

Competition is one of the major weaknesses of the company. The number of electronic companies has been on the rise in the market.

High foreign exchange rates and varying foreign exchange rates have increased the cost of the products (Brock, 2021).

Also, most companies were hi during the pandemic because of the measures.

Competitor #2

Apple

As one of the major competitors of JBH, Apple has invested in consistency and more experienced labour in the company. This strategy helps the company in equipping most of the needed input. Besides, putting more resources into the input. Thus, the firm has managed to perform better in the market.

Apple Inc. Has invested in educating and creating more awareness among the customers. Despite the key challenges, Apple continues to reduce the knowledge market gap of their products in the market. As such, the accrued income has been increasing every day over the past. Therefore, promoting the sales of their products.

Imitation and aggressive competition is the major threat in the market. Apple has been growing their series of products for some time. However, the other brands have been investing in the same strategies. As a result, this limited the company’s performance and lowered its income.

The increase in vulnerabilities of their browsers has affirmed that there will be needed updates on the security of the clients (Beattie, 2022). These challenges have cost the customers more in terms of updates. The government restrictions have inbounded the costs of the products, which is a major issue the company is facing now.

Brand recognition is a major plus for Apple products in the market. Apple has branded itself better in the market through the continued systems of creating awareness and sustainability issues.

Customer loyalty and culture are also other key strengths. Apple has the most loyal customers who are always willing to upgrade the brand.

The few product innovations over the years have limited the number of products introduced to the market. (Beattie, 2022) The major challenge of these initiatives is that brands like Samsung are taking the lead by innovating other major electronics in the market. Thus, lowering the market of the company in the coming years.

Competitor #3

Appliances online.com

Appliances online company is a company that has invested in a wide range of electronic products. The company has combined many resources to build a sustainable global approach for its raw materials.

The wide range of products has supported Appliances Online’s key market initiatives and objectives. The investment has created so much different compared to the other companies in the same field. The wide investment in these products has increased the company’s value to the market and their potential.

Competition and limited economies of scale have caused more competitor threats in the firm’s market. The company has not invested much in marketing and other essential platform measures (Research, 2022). These issues have lowered their income measure as well as the global performance in all the countries,

The varied foreign exchange rates have limited the company’s income. For example, the firm loses more money when its investors trade different currencies.

The major challenge is that the currencies can fluctuate when the market sales have already been sold to the customers.

The high number of electronic products has favoured the performance of this product across all the platforms and market segments.

The company delivers to all market segments across the world. The increase in market segments has promoted the company’s market power. As such, the idea has increased the company’s competitive advantage compared to other firms.

Competition from major brands such as Samsung has limited the number of sales made by the company to the market. Thus, the company get a low income from the products.

The Appliances Online market share is not that high (Research, 2022). Therefore, promoting the products to all the market segments becomes a major challenge.

Competitor #4

Dick Smith

Dick Smith firm has invested in the online marketing requirements. For example, the company has been balancing the sales in electronics based on online marketing analytics. Therefore, the company continues to perform better because it has pulled its resources for a common goal.

The company has also invested in diversity based on its production. The wide base market is supported by the fact that the company seeks their market segments online, which is the current market target for every eCommerce site. Thus, creating a wide market base for the products.

The increased concern over the online shopping experience has added more risk to the consumer data. This big risk has led to the company having a limited number of clients (Similarweb, 2022).

Also, the aggressive pricing strategies are a key challenge; The online market is so competitive in terms of market prices.

Taxation is a major challenge to most companies in Australia. However, high taxation is applied to all the other market segments. However, the fact that it is higher in the home countries implies that there will be low also. These policies of taxation on goods have increased the cost of lowering the income received.

The logistics and distribution channels have increased the company’s value in the online space. For example, there are key essential offers for delivery (Similarweb, 2022). In addition, the deliveries to all destinations globally have extended the market base for the company.

The increasing competitive advantage has increased the market promotions in the market.

There is a challenge in diversifying the market products because of the limited economies of scale for the company.

The focus on the online strategy has increased the risk of a data breach for the company (Similarweb, 2022). Thus, the firm can lose stable and potential clients through data protection policies.

Recommendation

Many recommendations arise from the comparison matrix. For example, all the four firms that are the major competitors of JBH electronics have been and their marketing strategies determined. As such, the company’s major aim is to create a better view and have the correct cost of correcting and building its competitive advantage (Śliwińska, 2021). However, many other competitors might influence the strategies to be implemented. Therefore, the companies must look at the key strategies and have a unique way of handling and solving the major weaknesses. Thus, the following recommendations will help JBH counter the existing competition by the other companies in the market.

JBH should target new markets outside Australia to build a firm base in the go-to-market strategy. The company can build new resources and entry routes in establishing a new market. JBH will increase its market capital share alternatively because it will sell more in most new markets. In addition, a firm must build new market entries that are customer oriented to ensure that its products are bought (Schultz, 2020). Therefore, the new markets will attract new ventures into the regions to increase the income earned by JBH.

JBH must work on their branding image to secure more potential clients. JBH electronics has been in the market for a long time. The brand image should be the key factor in marketing the goods to the various market segments. Changing the brand implies ensuring that the objectives reflect the amount of income and the reviews provided. A good brand name will attract most customers before even testing the product’s quality (Grimm & Wagner, 2021). Branding is one of the strategies that is increasing the competition between Samsung and Apple in the global market. The two brands have been working on their brands daily to create a new product outlook for their customers. Image boosting has favoured the performance of the two brands in the market for a very long time. Therefore, JBH electronics working on their brand and objectives will make it easy to market their products.

Finally, JBH should distinguish their products from the rest as a branding way of creating a good environment for the customers purchasing them. In addition, the high quality of products will make it easy for the firm to enter new markets and up their competitive advantage. Hence, creating the best marketing segments and increasing the market’s revenue.

The fact competition is the major weakness most companies face cannot be underscored. More particularly, JBH has faced more problems in the market because of the high number of competitors. Therefore, the firm should target the comparison matrix’s essentials for better remedies. Therefore, JBH will be able to expand its market segments and increase income to compete in a healthy market with its competitors.

References

Beattie, A. (2022, January 29). Apple’s key weaknesses. Investopedia. Retrieved July 20, 2022, from https://www.investopedia.com/articles/investing/072715/apples-key-weaknesses.asp

Brock, T. (2021, December 29). Samsung vs Apple: Comparing business models (AAPL, SSNLF). Investopedia. Retrieved July 20, 2022, from https://www.investopedia.com/articles/markets/110315/samsung-vs-apple-comparing-business-models.asp

Grimm, M. S., & Wagner, R. (2021). Intra-brand image confusion: Effects of assortment width on brand image perception. Journal of Brand Management. https://doi.org/10.1057/s41262-020-00225-3

Proctor, T. (2020). Segmentation, targeting and positioning. Absolute Essentials of Strategic Marketing, 71-79. https://doi.org/10.4324/9781003005704-9

Research, K. (2022, July 20). The global security appliances market garnered about USD 110 billion in 2021 and is expected to grow at a CAGR of ~14% during 2022-2030; Market to grow on account of rising network infrastructure complexity and frequency of security threats. GlobeNewswire News Room. Retrieved July 20, 2022, from https://www.globenewswire.com/news-release/2022/07/20/2482510/0/en/Global-Security-Appliances-Market-Garnered-About-USD-110-Billion-in-2021-and-is-Expected-to-Grow-at-a-CAGR-of-14-During-2022-2030-Market-to-Grow-on-Account-of-Rising-Network-Infras.html

Schultz, D. E. (2020). Marketing metrics: From tactical to strategic measures. A Reader in Marketing Communications, 236-271. https://doi.org/10.4324/9781003060420-11

Similarweb. (2022, June). Website traffic analysis & competitive intelligence | SimilarWeb. SimilarWeb.com. Retrieved July 20, 2022, from https://www.similarweb.com/website/dicksmith.com.au/#overview

Śliwińska, M. (2021). Towards sustainable markets and business models – New trends in building a competitive position. Competition, Strategy, and Innovation, 35-72. https://doi.org/10.4324/9781003204343-2