SWOT Analysis

Strengths

Celery Roots Mobile Juice Bar has great strengths as a product and service. The mobile juice bar is dedicated to offering healthy organic juices and smoothies. Celery roots, in itself, has excellent health benefits, such as boosting heart and bone health (Mitrović, Nikolić, Karabegović, Todorović, Lazić & Stojanović, 2018). The juices are made from purely organic food products such as vegetables and fruits. In addition, the juices are served fresh, and no preservatives are used. As a mobile juice bar, juice products can be sold at parties and mixed with alcohol to make excellent cocktails (Meghwal & Goyal, 2016). The celery roots mobile juice bar requires relatively low capital to start, given that it does require a permanent location. Also, it is easy to operate as no much expertise is required.

Weaknesses

One weakness of the Celery Roots Mobile Juice Bar is the fact that it does not require a lot of experience and expertise to operate. Thus, employees are not required to have certain qualifications as in other firms. Employees who lack standard communication and customer service skills may offer poor services, which may, in turn, give the company a poor reputation. Also, sometimes a lot of juice products may go to waste as preservatives are not used (Meghwal & Goyal, 2016).

Opportunities

Many companies are looking to form alliances with the Celery Roots Mobile Juice given that it champions for optimal wellness and good health. As a mobile bar, the company gets to venture into new markets and has the opportunity of taking advantage of vacated markets as well. With many people welcoming the products, the company looks to expand its operations and cover more markets.

Threats

Many other companies dealing in juices and ready-to-drink products are always on the lookout. One major threat to the Celery Roots Mobile Juice Bar is competition from big and well-known companies with the power to make adjustments on their products whenever they need to. State and federal trading restrictions and regulations may also present as huge obstacles to the mobile bar with its popularity on the rise.

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References

Meghwal, M., &Goyal, M. R. (Eds.). (2016). Food Process Engineering: Emerging Trends in Research and Their Applications. CRC Press.

Mitrović, J. S., Nikolić, N. Č., Karabegović, I. T., Todorović, Z. B., Lazić, M. M., &Stojanović, G. S. (2018). The comparative study on the composition of acylglycerols and fatty acids in celery, parsnip, and black radish roots. Advanced Technologies, 7(1), 28-34.