Analytics Assignment MKTG 311 Spring 2024 Analytics Assignment MKTG 311 Spring 2024

Analytics Assignment

MKTG 311 Spring 2024

Analytics Assignment

MKTG 311 Spring 2024

5 points

Name:

Use Google Analytics Demo (i.e., Google Merchandise Store [GMS]) for the following questions – provide your answer AND the click steps you took to get the answer you provide

Bold your answer, and highlight the click steps you took

Go the following link Google Analytics Demo Account and then click on:

“Universal Analytics property: Google Merchandise Store (web data)”

1. How many 1-day active users does the Google Merchandise Store (GMS) show for November 1, 2022?

2. What was the average session duration for the month of October in 2022?

3. What three countries did the highest number of new users come from in July 2021 and what percentage of users came from each of these three countries?

4. What was the bounce rate for the month of September in 2022?

5. Identify which acquisition channel provided the highest revenue in December 2020. What was the revenue and percent of overall revenue for that month?

6. What were the bounce rates for male and female individuals in September 2021?

7. In regard to Google Ads, what was the revenue amount ($$) from referrals in March 2021?

8. What were the three most expensive (i.e., highest in cost) Google Ads keywords in February 2021? List the keywords and the cost.

9. What were the three highest revenue producing hours of the day for the Google Ads account associated with GMS in August 2022? List the hour and associated revenue generated.

10. For August 2021, what webpage within the website made up the most views? Why do you think this page accounted for the most views? (Hint: look at the behavior report on the left-hand side of the Google Analytics site).

What are three other Google Analytics metrics (i.e., metrics not previously mentioned in questions 1-10) that you feel are important for a digital marketer to understand about their company’s website? Identify and explain the importance of each with a sentence or two.

a.

b.

c.