Assignment

1. What demographic and geographic information should Eddie Bauer collect to store locations?

2. What kind of information regarding the competitive environment of the market in which Eddie Bauer operates is needed when choosing store locations?

3. Suggest methods by which Eddie Bauer can conduct marketing research to identify the shared characteristics of those customers who frequent Eddie Bauer stores versus the characteristics of customers who frequent the stores of competitors at various locations.

4. Look at Clarita’s website and try to find answers to the four questions of Eddie Bauer’s marketing team: Who are our best prospects? What are they like? Where can I find them? How can I reach them?