Buyology Truth and Lies About Why We Buy

Choose one book from the following.  Summarize the book, discuss what you learned from the book, and provide your thoughts.
 
Buyology: Truth and Lies About Why We Buy
by Martin Lindstrom and Paco Underhill | Feb 2, 2010
 
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
by Martin Lindstrom and Morgan Spurlock | Sep 20, 2011
 
Contagious: Why Things Catch On Paperback – May 3, 2016
by Jonah Berger
 
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely | Apr 27, 2010
 
How We Decide Paperback – January 14, 2010
by Jonah Lehrer (Author)
 
The Choice Factory: 25 behavioural biases that influence what we buy
by Richard Shotton | Feb 26, 2018

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