First, define a product and a country as target market for that product and then, for this product and country, do secondary marketing research to answer one of the the external environment questions and the two competitors’

Discussion Question

First, define a product and a country as target market for that product and then, for this product and country, do secondary marketing research to answer one of the the external environment questions and the two competitors’ questions:

External Environment

Is the economy a factor? Is it stable? Growing? What’s the consumer purchase power?

Are politics a factor? Are our partners stable?

Is legal a factor? Are any consumer laws looming?

Is technology a threat/opportunity? Machines? IT?

Any societal concerns? Demographic shifts? Attitude shifts?

Competitors: 

Who are our major competitors (define this broadly)?

What are our competitors’ strengths from a marketing perspective?