Your company’s marketing department promotes the products and interacts with the customers, sales force, and supply chain. They are also in charge of forecasting sales for the company. In a PowerPoint presentation that you will deliver at the next corporate board meeting, analyze the marketing strategies used by the company:
Use this week’s course readings and supplemental readings to define and describe marketing and marketing strategies.
Examine your marketing strategies in the CAPSIM simulation, and then describe the marketing decisions that you had to make, including specific examples.
Discuss the results of your marketing efforts.
Length: Your presentation should be 7–10 slides and should have a minimum of 100–150 words in the Notes area of each slide to further provide substance and support for the outline information on the slide.