Research and share two examples of breaches of legal and ethical breaches in use of social media

Activity 2:

Research and share two examples of breaches of legal and ethical breaches in use of social media

Review a sample organisational social media plan – summarise and discuss key features, components, and perceived benefits

Explain Crisis management processes in a travel agency and chain of command

Points to cover:

• Legal and ethical practices for use of social media:

o o o o o

Responsible use of platforms and tools Responsible marketing practices

Fair competition guidelines

Duty of care

Bullying and harassment policy

The need
How organisations develop policies and procedures
Review: Sample Social media use policy
Policies and terms of use of social media platforms and tools
Examples of organisational marketing and promotional plans
Key policy areas:
o Legislation and ethical requirements

o Code of conduct

o Target audience – consumer rights and relevant laws and regulations

• Types of online customers and responders: o Troll

o Rager

o Misguided customer o Unhappy customer

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